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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Official Conference

※Please note that all sessions will be provided in Japanese only. There will be no translation.

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)
  • One Day PASS (10/21)
  • Visitor PASS

08:00 - 08:30

Registration

08:30 - 09:10

Opening Session

09:15 - 09:30

Opening Remarks

09:30 - 10:10

Keynote #1

Keynote #1

10:15 - 10:55

Keynote #2

Keynote #2

11:00 - 11:40

Keynote #3

Keynote #3

12:10 - 12:50

Keynote #4

Keynote #4

13:00 - 13:40

Keynote #5

Keynote #5

13:45 - 14:25

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)
Brand & Marketing

Considering the brand image required today and its construction, based on the changes in the consumer and business environment.

Media & Content

Capturing the ideal role of media and the new relationship with content, and considering communication design that captures the hearts and minds of consumers.

Data & Technology

Considering business opportunities and extending the value of the experience through the correct use of data and technology.

Next

Deepen your understanding of the latest trends that all those involved in communication should know about.

Creative

Focus on all "creativity" in brand communication and gain the knowledge you should learn now.

Creative Transformation by WPP

Connected Transformation
Visitor PASSavailable for audiences

14:50 - 15:40

  • 14:50 - 15:10

    CT-1

    WPPの紹介:クリエイティビティをビジネス変革の力に

  • 15:15 - 15:45

    CT-2

    After DX:MoreLoveを創る顧客体験が最重要な米国

  • 15:55 - 16:25

    CT-3

    Japan to Global日本主導のグローバルマーケティングの実践と課題

  • 16:25 - 16:55

    CT-4

    商社×エージェンシー 異質なコラボが実現するビジネス化学反応

  • 17:00 - 17:30

    CT-5

    世界標準フレームワーク「イノベーション10の型」を会得する

  • 18:05 - 18:35

    CT-6

    ブランドイノベーションを実現する組織・プロセス・KPI

  • 18:35 - 19:05

    CT-7

    日本コカ・コーラ:Marketing Innovationを生む組織とリーダーシップ

15:55 - 16:45

NX-2

The Changes Brought by the Full-Scale Diffusion of NFTs to Marketing

17:00 - 17:50

NX-3

What Marketers Need to Know About the Essence of Web 3

18:05 - 18:55

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)
  • One Day PASS (10/21)

19:00

Networking Party

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)
  • One Day PASS (10/21)
  • Visitor PASS

09:00 -

Registration

09:30 -

Exhibition Stage Open

10:00 -

Exhibition Stage START

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/21)
Brand & Marketing

Considering the brand image required today and its construction, based on the changes in the consumer and business environment.

Media & Content

Capturing the ideal role of media and the new relationship with content, and considering communication design that captures the hearts and minds of consumers.

Data & Technology

Considering business opportunities and extending the value of the experience through the correct use of data and technology.

Retail & Commerce

Searching for new business opportunities created by evolving and extending consumers' purchasing behavior.

People

Considering how to create a marketing organization that strengthens the brand.

Creative Transformation by WPP

Driving Transformation
Visitor PASSavailable for audiences

13:00 - 13:50

  • 13:00 - 13:30

    CT-8

    デジタル時代に成長する企業の人材と組織の開発戦略とは?

  • 13:40 - 14:10

    CT-9

    パーパスがビジネスの将来を決める時代に!今全ての企業が考えること

  • 14:20 - 14:50

    CT-10

    データとテクノロジーは暮らしを豊かにするのか、支配するのか?

  • 15:00 - 15:30

    CT-11

    「人を動かすコミュニケーション」今リーダーに求められるスキル

  • 15:40 - 16:10

    CT-12

    ダイバーシティー&サステナビリティーは、企業の重要課題となる

  • 16:20 - 17:00

    CT-13

    テクノロジーをより豊かな「生きるのために」

  • 17:00 - 17:30

    CT-14

    日本企業のビジネス・トランスフォーメーションの可能性と課題

  • 17:30 - 18:10

    CT-15

    Web3やメタバースは全てのブランドが検討すべきものなのか?

  • 18:10 - 18:15

    CT-16

    WPP Closing

14:20 - 15:10

15:40 - 16:30

17:00 - 17:50

※Please note that the program is not final. Time and speakers may change.