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21st - 23rd, October 2026
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Diamond Sponsor

DENTSU

DAY010/21[Wed.]
DAY110/22[Thu.]
DAY210/23[Fri.]

Keynote
Official Conference

　　　　　　

	English translation is available for all keynotes and official panel sessions. : Sessions conducted in English. Accessible Pass Full Conference PASS One Day PASS (10/22) One Day PASS (10/23) Visitor PASS
09:00 - 09:10	Opening Remarks #1 Opening Remarks Yuko Furuichi Comexposium Japan President and CEO
09:10 - 09:50	Keynote #1 Grand Ball Room Growth Rebel — Companies don’t create the future. People do. In this powerful opening keynote, Thomas Barta tells the stories of individua... Thomas Barta Marketing Leadership Institute CEO
10:00 - 10:40	Keynote #2 Coming Soon
10:50 - 11:30	Keynote #3 Coming Soon
11:40 - 12:20	Keynote #4 The Future of Discovery: How AI Is Changing How Consumers Choose Consumers are increasingly turning to AI assistants to research products, com... Michael Komasinski Criteo Chief Executive Officer
	Accessible Pass Full Conference PASS One Day PASS (10/22)
	Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments	Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers	Reimagining decision-making, operations, and customer engagement through data and AI to drive business growth and expand experience value	Exploring how to design customer experiences, emotions, and relationships across fragmented touchpoints to create meaningful value	Focusing on the Japanese Market, Consumer Insights, Corporate Marketing, and Branding, as well as Discussing Internationally Notable Topics
13:30 - 14:20	BM-1 Balancing Consistency and Change in Brand Strategy For a brand to remain loved over time, it must preserve what makes it distinc... Moderator Daisuke Otobe Coup Marketing Company Inc. CEO Takaya Matsuda HERALBONY Co., Ltd. Co-CEO Kaori Okamura NH Foods Ltd. Manager, Marketing Strategy & Innovation Office, Processed Foods Business Division Junya Seki Kao Corporation MegRhythm Brand Manager, Personal Health Business, Health Beauty Care Business	MC-1 Media Strategy Without Mass The disappearance of “mass appeal” is an issue that upends the very foundatio... Moderator Wataru Kubotani DENTSU INC. Integrated Marketing Consultant, Connection Planning Dept. II, Marketing Division II Shinjiro Ninagawa TV Tokyo Corporation Exective Officer, Marketing Division Hiroaki Minami KODANSHA LTD. Editor in Chief	DT-1 The Hidden Cost of Automation Moderator Tadasuke Shiomi VP, Marketing, Indeed Japan Co., Ltd. Senior Vice President (Marketing), Indeed Recruit Partners Co., Ltd. Kai Otsuki Kobayashi Pharmaceutical co. ltd Marketing Strategy Dept. DX Lead Hiromasa Kida Sekisui House Innovation & Communication CMO＆ CDDO Saki Minoda CyberAgent, Inc. Internet Ad Agency　Director	CD-1 Brand Purpose in Action: How Far Should Companies Go? This session is designed for executives and managers at companies struggling ... Moderator Mihoko Nishii DENTSU INC. Marketing Department 6　Senior Branding Director Shinya Inoue SBC Medical Group Inc. CMO Sachio Yonebayashi Kao Corporation Director, Global Consumer Insights, Marketing Innovation Center Taizo Meio KOSÉ Corporation Executive Officer DECORTÉ Division Director	JI-1 Entertainment as a Gateway to Global Markets Moderator Motohiko Tokuriki note, Inc note producer / Blogger Aya Umezu GEM Partners, Inc Founder, Managing Director/CEO
14:35 - 15:25	BM-2 Turning Empathy into Revenue Moderator Etsuko Kazaguchi JTB Corp. Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer Soma Tanaka BuySell Technologies Co., Ltd. Executive Officer, Head of Marketing Division Kaori Fujisawa LOTTE CO., LTD. General Manager Communication Design Department Marketing division Satoko Matsui Facebook Japan G.K. Client Partner	MC-2 The New Frontier of Influencer-Led Advertising Influencer Content Has More Than One Outlet Running an influencer's post as ... Shin Nakamura Casio Computer Co., Ltd. Sales Headquarters Timepiece Division Brand Marketing Department Promotion Strategy Section Seiya Yamazaki Ajinomoto Co., Inc. Manager, Communication Strategy Group, Communication Design Department Haruto Oka HA-LU inc. CEO	DT-2 AIO: Optimizing for the Age of AI What is the value of corporate content in the AI era? Shifts in search behavi... Moderator Keitaro Takayanagi PLAID, Inc. Director Hiromi Toda Panasonic Connect Co., Ltd. Corporate Communications Public Relations & Branding Senior Manager Yoichi Aso AlphaDrive Co., Ltd. President and CEO / CAXO Hideaki Tamai Mizuho Bank, Ltd Retail&Digital Coordination Department	CD-2 How Data Drives Better Experiences and Business Growth — Building Trust Through Customer Data Noe Kobayashi Kewpie Corporation Head of the Customer Success Office, Digital Transformation Division	JI-2 Why Japan, Why Now? Understanding Its Global Appeal What does it really mean to be “chosen” by the world? What rules and what gam... Moderator Yutaka Miyakawa DENTSU INC. Marketing Division 5, Consultant Hayate Usui KODANSHA LTD. IP Business Department Director Yuuri Kogo Avex Creator Agency Inc. Co-Representative of MEET YOUR ART
15:40 - 16:30	BM-3 How Storytelling Strengthens Brands — Connecting Fragmented Customer Touchpoints As the number of touchpoints connecting consumers and brands continues to gro... Moderator Nobuhiro Nagasaki KODANSHA LTD. Rights/Media Business Division, Deputy Executive Director Takayoshi Sotani Mizuho Financial Group GM, Corporate Culture Office / Corporate Brand Director Hiroki Koyama MEGMILK SNOW BRAND Co., Ltd. Dairy Foods Marketing Department, Cheese division, Manager Ryo Wagatsuma ASAHI BREWERIES, LTD. Communication Design Department／section chief	MC-3 The Power of Sports in the Empathy Economy Moderator Riku Yamada AbemaTV, Inc. Head of Business Development Department CyberAgent, Inc. Managing Executive Officer Yoshihide Naruo JTB Corp. Senior Manager Hisanori Ezawa Suntory Sports Limited General Manager Sports Business Department Arata Fukuda adidas Japan K.K. Director, Brand Communications Brand/Media	DT-3 Agentic AI: Reshaping Marketing from Planning to Purchase How is agentic AI reshaping marketing when it can now handle planning, execut... Moderator Yoshiaki Fujihara 300Bridge Co., Ltd., CEO Futoshi Nakagawa SoftBank Corp. DeputyDirector, AX Solution Division Enterprise Unit Satoshi Tanaka 3M Japan Co.,Ltd. Manager, Global Marketing & Sales Service Keigo Kubota Recruit Co., Ltd. Director, Dining Marketing Department, Marketing Office	CD-3 Designing Unified Customer Experiences Across Channels Customer touchpoints have multiplied. But have they actually led to a consist... Moderator George Moro HAKUHODO PRODUCT'S INC. Senior Corporate Officer Member of the Board HAKUHODO INC. General Manager Customer Experience Activation Division Executive Creative Director Ryosuke Satake Levi Strauss Japan K.K. Department: Direct-to-Consumer (DTC) E-Commerce Job Title: E-Commerce Manager Moyuru Kudo Nissan Motor Co., Ltd. Japan Sales Strategy / DX Dept. Ayako Hirayama MERY, Inc. Director & CCO / Editor-in-Chief, MERY / Director, MERY Gen Z Research Institute	JI-3 Winning Globally: Balancing Localization and Brand Identity Moderator Ikuko Ota Accenture Song Managing Director Takeshi Nishimura Yamaha Motor Co., Ltd. Product Strategy Division, Marketing Section Kazunori Tsushima Hitachi, Ltd. Deputy General Manager of Global Brand Communication Division, and General Manager of Global Strategy Department Naoe Hirooka Unicharm Corporation Deputy General Manager, Global Marketing Communication Division LoveYourPossibilities PR Department — Department Manager
16:45 - 17:35	BM-4 Discovering and Creating New Markets Moderator Saori Kiryu Vector Group Executive Vice President Michiko Kitahara MICHI inc. CEO Takumi Otsuki Suntory Beverage & Food Limited Brand Marketing Department CSD Marketing Leader Norihide Ide BOURBON CORPORATION Managing Director and Exective Officer Development&Exploration Hedquarters International Corporate Planning Management	MC-4 Monetizing Fandom: Turning Communities into Revenue Moderator Hideki Ojima Association for Promotion of Community Marketing Representative Director Hiroki Matsumoto Ajinomoto Co., Inc. Marketing Design Center, Communication Design Department, Customer Success Group — Group Manager Tatsuya Takayama Kurashicom Co., Ltd. Business Development Division, Executive Officer	DT-4 Personalization vs. Delight: Finding the Balance Moderator Yusuke Aizawa CyberAgent, Inc. DX Direct Business Center　General manager Taito Ishizuka LIFULL Co., Ltd. HR Solution Development Takaaki Hasegawa FANCL CORPORATION Information Technology Division, Information Systems Department Manager Akane Endo GiXo Ltd. Manager, New Business Development Office and BE Division	CD-4 Designing Experiences That Build Lasting Relationships As my interactions with AI have increased recently, I often find myself wonde... Moderator Junko Maeda DENTSU INC. Executive Creative Director, Marketing Division 6 Chihiro Tokai CoWORK Law Office Founding Partner Ikuko Mukai Ajinomoto Co., Inc. Communication Design Department / General Manager Manato Ito SEGA XD CO., LTD. President & CEO	JI-4 Beyond Tourism: Turning Visits into Lasting Relationships Moderator Yusei Hitokoto CyberAgent, Inc. Internet Ad Agency / Business Manager Kazuko Kosaka MIKI SHOKO Co., Ltd. Marketing Department　Sinior Director
	Accessible Pass Full Conference PASS One Day PASS (10/22)
18:00 - 20:00	Networking Party #1 Grand Ball Room Networking Party (17:30 Door Open)

DAY010/21[Wed.]
DAY110/22[Thu.]
DAY210/23[Fri.]

Keynote
Official Conference

　　　　　

	English translation is available for all keynotes and official panel sessions. : Sessions conducted in English. Accessible Pass Full Conference PASS One Day PASS (10/22) One Day PASS (10/23) Visitor PASS
09:30 - 09:50	Morning Content #1 Morning Content Jennifer Willey Wet Cement Founder and CEO
10:00 - 10:40	Keynote #5 How New Value Is Created: Insights from the Marketers of the Year 2026 Winner & Juries Now in its 9th year, the Marketers of the Year presented by Nikkei xTREND hon... Akie Iriyama Waseda Business School (Graduate School of Business and Finance) professor Daisuke Otobe Coup Marketing Company Inc. CEO Koji Kage Office Kage Koji Corporation Representative Tomonobu Tominaga OFFICE Shimofuri LLC Representative, Preferred Networks, inc. Executive Advisor Michiko Kitahara MICHI inc. CEO
10:50 - 11:30	Keynote #6 Coming Soon
11:40 - 12:20	Keynote #7 Coming Soon
	Accessible Pass Full Conference PASS One Day PASS (10/23)
	Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments	Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers	Reimagining decision-making, operations, and customer engagement through data and AI to drive business growth and expand experience value	Seeking New Business Opportunities Arising from the Evolution and Expansion of Customer Buying Behavior	Rethinking the role of people and organizations in the AI era, and evolving the structures, skills, and culture that drive marketing forward
13:30 - 14:20	BM-5 What Makes a Brand “Chosen” by AI As AI becomes increasingly involved in search, discovery, and purchasing deci... Moderator Yoshihisa Suzuki dentsu Japan Growth Officer Naohiro Togawa The Breakthrough Company GO Executive Creative Director Akiko Takeda LY Corp. Marketing Service CBU Unit Lead Akihiro Satomura Visa Worldwide Japan Vice President	MC-5 Redefining Reach in a Fragmented Media Landscape With both media and consumer behavior becoming increasingly fragmented, simpl... Moderator Masahiro Nakano DENTSU INC. Marketing Division 1 Managing Director Mitsuru Gosha KDDI CORPORATION Media Planning Section / Group Leader Shunsuke Imaoka Mercari, Inc. Manager, Digital Marketing	DT-5 Rethinking KPIs: What to Keep, What to Drop Moderator Yasuhiro Matsuno DENTSU INC. Marketing Division 3 Takashi Amano DAIKIN INDUSTRIES, LTD. Corporate Communication Department Makoto Koide Japan Joint Industry Committee for Digital Advertising Quality＆Qualify(JICDAQ) Executive Director Japan Advertisers Association(JAA) Visiting Researcher	RC-1 Retail Media: Where Advertising Meets Commerce When real stores as extended reality of customers, where they can feel produ... Moderator Tomonobu Tominaga OFFICE Shimofuri LLC Representative, Preferred Networks, inc. Executive Advisor Hirofumi Hamaguchi DENTSU INC. Managing Director Retail Marketing Division Naohito Nakamura Mizkan Holdings Co., Ltd. Corporate officer Division General Manager Go-to-Market Strategy Division＆ Communications Division Satoshi Kimijima pHmedia President	PO-1 The Future Role of Marketers in the AI Era Moderator Yasuhito Tanaka en inc Senior Executive Officer Tomoharu Senda DENTSU INC. Marketing Division 1 Natsumi Akita Mizuho Financial Group, Inc. Senior Managing Corporate Executive, Group Chief Culture Officer, Group Chief Branding Officer Katsuaki Nagumo FamilyMart Co., Ltd. Executive Director (Product Value & MD Reform)
14:35 - 15:25	BM-6 Detecting Signals: How to Uncover Emerging Customer Needs As AI adoption accelerates, the ways consumers discover information and move ... Moderator Yuki Ono LY Corporation Corporate Officer, Business Design SBU Lead, Corporate Business Domain Hiroya Suzuki Minedia, Inc. CEO Miki Mori Yamaha Corporation Manager, Corporate Branding Division Taro Hayashi Mizkan Holdings Co., Ltd. Communication Division_ Corporate Officer	MC-6 IP Strategy: Dependency or Co-Creation? “If you partner with a famous IP, your brand will grow”—but does that popular... Moderator Hirota Takada X Corp. Japan K.K. Global Content Partnerships \| Partner Manager Anime, Manga & Music Masayoshi Okuda Recruit Co., Ltd. Director, Automotive Marketing Department, Marketing Division Kenji Takeyama Shueisha Arts & Digital Inc. Data Marketing Department, Professional Expert Shueisha Inc. IT Strategy Planning Department, Data Marketing Office Nozomu Imai JTB Corp. Brand, Marketing & Communications Team	DT-6 From Insights to Action: Making Data Work Thank you for your hard work every day! - You’ve conducted analyses, but they... Moderator Akitaka Ishida DENTSU INC. Senior Consulting Director and HRM Co-Director, Data Marketing Division Ryosuke Kogure Shiseido Co., Ltd. Digital Marketing Strategy Dept.　Vice President Tsuyoshi Takashima Jupiter Shop Channel Co., Ltd. Assistant General Manager,E-commerce Dept.EC Div. Yoshitomo Kawamoto Kao Corporation Director, Global Marketing Intelligence Department, Marketing Innovation Center	RC-2 Where Do New Customers Come From? Naohiro Horikawa Rakuten Group, Inc General Manager of the Group Strategy Office	PO-2 HR × Marketing: Rethinking Talent Strategy The field of human resources holds immense untapped potential as a new fronti... Moderator Koji Ishii PERSOL CAREER CO., LTD. Corporate Strategy Division General Manager Tatsuya Kaneda Takamatsu House Co., Ltd. Director, Senior Managing Executive Officer Head of Business Promotion Division Mayuko Kishida Panasonic Connect Co., Ltd. Design & Marketing Division Corporate Communications Department IMC Section 2 Manager Syuichi Namai Ibaraki Prefectural Shimotsuma First High School and Junior High School school principal
15:40 - 16:30	BM-7 Brand Safety in the Age of Outrage Online backlash is no longer a distant threat for today’s marketers and busin... Moderator Daisuke Inoue KIYO Learning Co.,Ltd. Executive Officer Keisuke Ezoe Kao Corporation Team Leader, Social Media Management Team, Media Marketing Department, Marketing Innovation Center, Kao Corporation Manami Kawazu YO-HO Brewing Brand Promotion Unit Director Yoshitake Katayama DAIKIN INDUSTRIES, LTD. General Manager, Corporate Communications Department	MC-7 Winning in a Zero-Click World Moderator Hirokazu Kai Unified Service, Inc. Marketing Mayu Daigo Nikkei Inc. Producer Product Development & Ad Operations Department Solutions Design Unit, Media & Business Solutions Yoshiki Tamura DOCOMO SMTB Net Bank, Inc. CX Marketing Strategy Dept.	DT-7 AI and Creativity: Scaling Without Losing Quality In an era where generative AI evolves at breakneck speed, standing still is n... Moderator Masaki Nishida SOLANA.LLC CEO Makoto Kawazu SUMITOMO MITSUI FINANCIAL GROUP Digital Strategy Dept.　Senior Vice President Yoshimi Urushibata Shiseido Japan Co., Ltd. DX Division Digital Contents Creation Group	RC-3 Is Agentic Commerce Becoming Reality? [Target Audience] Executives and marketers leading EC/commerce and brand stra... Moderator Takashi Yoshida Hakuhodo Inc. Director, Agentic Commerce Domain, Commerce Consulting Division Takashi Okutani Super Normal Inc. CEO Tatsuya Nagamori Shiseido Japan Co., Ltd. Digital & AI Transformation Strategy Dept., Vice President Hiroko Tachinami Microsoft Japan Co., Ltd. Account Director, Microsoft Advertising	PO-3 In-House or Agency? Finding the Right Balance In-house or Partner? — In this session, three marketing leaders from differen... Moderator Chikamasa Ninagawa CyberAgent, Inc. Executive Officer Tatsuya Hasebe TOKYU CORPORATION Digital Platform URBANHACKS Senior Marketing Producer Takehisa Eda Marugame Udon, Inc. Executive Officer & General Manager of Marketing Division Takeshi Kato Yamaha Corporation Corporate Branding Division , Leader
16:45 - 17:35	BM-8 From Cost to Investment: Rethinking Marketing KPIs We call advertising an investment. Yet the moment business results soften, it... Moderator Shunsuke Konno DOCOMO SMTB Net Bank, Inc. Managing Executive Officer, Head of CX Marketing Strategy Department Ryosuke Sato Tokyo Gas Co., Ltd. Residential Market Strategy Dept.　Branding Promotion Sect. Tatsuya Okamoto Ajinomoto Co., Inc. Advisor Shuichiro Tanida dip Corporation Marketing Headquarters Platform Marketing Division baitoru DivisionDepartment Head	MC-8 Trust in Advertising: Transparency in the Age of Automation Trust in digital advertising is rock bottom??? As seen in fraudulent advertis... Moderator Yukiko Yamaguchi Panasonic Connect Co., Ltd. Senior Vice President, Chief Marketing Officer (CMO) Managing Director,　Design and Marketing Division In charge of DEI Promotion and Corporate Culture Transformation Hideyuki Nagasawa Quality Media Consortium Secretary-General Shingo Ito NTT EAST Global Business Office, Asia Business Development, Senior Manager	DT-8 How Far Can AI Understand Human Emotions? How far is AI able to handle the true feelings that lie deep within people—su... Moderator Yoshihiro Kozuka ADK Marketing Solutions Inc. Experience Creative Department / Creative Director, Creative Technologist Takahiro Ishiwata Mercari, Inc. Marketing Director / AI Marketing Lead Yuri Egami X Corp. Japan K.K. Head of Brand Unit, Creative Strategy Takahiro Omatsu Decom,inc. CEO	RC-4 From Transactions to Relationships: The Future of Commerce Stores, Apps, Payment, Data, AI— Advances in retail technology have greatly e... Moderator Ryosuke Ota DENTSU INC. General Manager, Retail Marketing Department Kaori Tanaka AEON Retail Co., Ltd. General Manager　Retail Media Promotion Dept.　Sales Planning＆Retail Media Div. Ayako Ando PARCO CO.,LTD. General Manager of Customer Strategy	PO-4 How Marketing Organizations Evolve—and What Must Endure in the Age of AI Advances in generative AI are rapidly driving the automation and sophisticati... Moderator Hiroyuki Takaguchi Seeds　&　Strategies　Inc. CEO Kazuhiro Obara Catalyst Atsushi Taya AGC Inc. D&I Promotion Department Marketing DX Unit Leader Satoko Belouad Ultragenyx Japan K.K. Associate Director, Marketing
	Accessible Pass Full Conference PASS One Day PASS (10/23)
18:00 - 20:00	Networking Party #2 Billboard Live Tokyo Networking Party (17:30 Door Open)

※Please note that the program is not final. Time and speakers may change.