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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Diamond Sponsor

DENTSU

Official Conference

English translation is available for all keynotes and official panel sessions.

DAY110/17[Thu.]
DAY210/18[Fri.]

Keynote
Official Conference

	: Sessions conducted in English. Accessible Pass Full Conference PASS One Day PASS (10/17) One Day PASS (10/18) Visitor PASS
08:30 -	Registration
09:00 - 09:40	OpeningSession #1 What Top Marketers Are Focusing on Now Continuous learning is crucial for marketers to grow their businesses and enh... Etsuko Kazaguchi JTB Corp. Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer Michiko Kitahara Shiseido Japan Co., Ltd. New Value Creation Marketing Division Vice President Yoshihisa Suzuki DENTSU INC. Managing Executive Officer dentsu Japan President - Integrated Solutions
09:45 - 10:00	Opening Remarks
10:00 - 10:40	Keynote #1 Keynote #1
10:45 - 11:25	Keynote #2 Marketing Now Create new customers and turn them into fans. Maximise marketing ROI. To ach... Fusako Znaiden Board Director, McDonald’s Holdings Company (Japan), Ltd. Board Director, Senior Vice President CMO, McDonald’s Company (Japan) Ltd. Hiroko Kunimasa DENTSU INC. Managing Director　Marketing Division 5 Taro Ogawa Fighters Sports & Entertainment Co.,Ltd General Manager, F Village Development Department Noritaka Kobuse dentsu japan Future Creative Center / Executive Creative Director Ousuke Fukada DENTSU INC. Executive Officer, Strategy
11:30 - 12:10	Keynote #3 Utilizing Gender Equality in Media and Advertising To Create Social Change and Drive Business Growth Globally, women control $31.5 trillion in spending, and drive close to 90% of... Latha Sarathy ANA/SeeHer Chief Research Officer
12:15 - 12:55	Keynote #4 Keynote #4
	Accessible Pass Full Conference PASS One Day PASS (10/17)
	Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments	Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers	Considering Business Opportunities and the Expansion of the Customer Experience Value through Proper Use of Data and Technology	Relearning the Basics that Everyone Involved in Communication Should Know	Focusing on the Japanese Market, Consumer Insights, Corporate Marketing, and Branding, as well as Discussing Internationally Notable Topics
13:30 - 14:20	BM-1 The Forefront of AI in Marketing: How to Use AI to Enhance Marketers' Capabilities Moderator Riku Yamada AbemaTV, Inc. Head of Business Development Department CyberAgent, Inc. Managing Executive Officer Soma Tanaka en Japan Inc. Executive Officer, Chief of Marketing Division Kota Ito Almondo Co., Ltd. CEO	MC-1 The Decline in Quality of Advertising Content: Causes and Solutions Moderator Daisuke Tomozawa Persol Tempstaff CMO Ryuichi Ayase AbemaTV ,Inc. Business Development Division / Senior Product Manager Hideyuki Nagasawa BI.Garage, inc. adviser Akria Nakamura DoubleVerify Japan K.K. Director, Marketing, Japan	DT-1 History of Trends: A 16-Year Review of ad:tech tokyo’s Marketing Evolution and Prospects It has been 16 years since ad:tech tokyo arrived in Japan. During this time, ... Moderator Motohiko Tokuriki note, Inc note producer / Blogger Akira Morikawa C Channel corporation CEO Keiko Watanabe BICP DATA Inc. CEO Omi Suzuki Meta Director, Head of Vertical Industry	BA-1 In an Era of Uncertainty and Complexity, What Remains Unchanged? Almost 30 years have passed since the birth of Internet advertising. During t... Moderator Yuichi Arizono Microsoft Advertising Regional Vice President Japan Katsuaki Nagumo TORIDOLL Holding Corporation　＆　Marugame Udon Inc.　 Executive Director　Chief Marketing Officer　＆　Head of KANDO Communication Division Tomoe Tanaka Interbrand Japan Strategy group, Associate Director Hisakuni Kawaji Panasonic Corporation Living Appliances and Solutions Company, Beauty and Personal Care Business Division,Personal Business Unit,Personal Brand Management Department	JI-1 Japan from a Global Perspective: What is Japanese Style Branding? The picture of Japan as seen by the rest of the world is certainly changing. ... Moderator Akihiro Shimura DENTSU INC. General Manager Future Scenarios Consulting Department Marketing Division 7 Michiko Kitahara Shiseido Japan Co., Ltd. New Value Creation Marketing Division Vice President Tatsuya Okamoto AJINOMOTO CO.,INC Executive Officer&Vice President Deputy General Manager Food Products Division&General Manager Marketing Design center Yoshitake Katayama DAIKIN INDUSTRIES,LTD. Publicity Group　manager
14:35 - 15:25	BM-2 The Present State of Purpose Branding: Challenges and Opportunities as Told by Practicing Companies With the social environment changing dramatically, the term “Brand Purpose” h... Moderator Takeshi Kato Yamaha Corporation Corporate Marketing Division, Brand Development Unit / Leader Ryo Wagatsuma ASAHI BREWERIES, LTD. communication design department Kumi Ueda Panasonic Connect Co., Ltd. Senior Manager Miho Uenishi DENTSU INC. Marketing Division 5 Marketing consultant Akiko Shimizu Shiseido Japan Co., Ltd. Division Director, Prestige Brands Marketing Japan	MC-2 Challenges of Traditional Media During the Paris Olympics, many people may have noticed that Google has been ... Moderator Hiroaki Minami KODANSHA Ltd. Editor in Cheif of COURRiER Japon Miki Kurashige ADK Marketing Solutions Inc. Department Director Publication Media Business Platform Business Division Toshihiro Shimizu FUJI TELEVISION NETWORK, INC. Manager of Business Promotion Department Hiroaki Takei Nippon Television Network Corporation Ad Optimization, Sales Strategy, Sales	DT-2 Challenges of Third-Party Cookies and Strategic Approaches of ad-tech Companies Moderator Yuki Ono LY Corporation Corporate Officer Senior General Manager Business Design Group Marketing Solution Company Naoki Toyofuku Moloco Inc Country Lead Haruyo Kagawa Index Exchange Japan Managing Director, Japan Kenji Takeyama TSI Inc. Digital marketing Dept Datamanegment Sec maneger	BA-2 Practical Digital Marketing Tips for Becoming a Professional Moderator Tadasuke Shiomi Recruit Co., Ltd. Corporate Executive Officer Ryosuke Mochizuki Shiseido Japan Co., Ltd Vice President, Self Sun Care Skin Care Marketing Dept., Premium Brands Marketing Division, Premium Brands Marketing Division Shinsuke Uebayashi Microsoft Japan Microsoft Advertising Japan Customer Solutions Manager Taeko Uchiyama Kanro Inc. Division COO, Marketing Div. Managing Executive Officer	JI-2 Japan's Globally Competitive IP: Content and Marketing Japanese content is going global. The global reputation of Japanese content ... Moderator Hayate Usui KODANSHA Ltd. IP Business Department Director Takashi Muto DENTSU INC. General Manager / Senior Marketing Director, Marketing Consulting Department 3, Marketing Division 1 Masao Nakane NVIDIA G.K. Enterprise / Business Development Manager
15:40 - 16:30	BM-3 Branding in the Digital Age: Challenges and Opportunities Moderator Kazuto Hakata CyberAgent, Inc. Internet Ad Agency 　 General Manager Haruka Sugawara NIVEA KAO Co., LTD Digital Marketing Acceleration Team / Digital Marketing Supervisor Rintaro Kane Fujitsu Limited Global Marketing Unit Corporate Marketing Division Manager Masaki Tabe Representative Director and CEO, of Novasell. Senior Vice President and CMO of Raksul.	MC-3 The Penetration and Influence of Connected TV Moderator Kenta Noyashiki AJA.Inc CEO Miyuki Hirao I-ne Co., Ltd. Section Chief BeautyCareDivision	DT-3 Engineers and Creatives Discuss: The Importance of Generative AI This session is intended for those considering the enterprise use of Generati... Moderator Ryuji Noguchi ELYZA CMO Shunsuke Ito HAKUHODO PRODUCT'S INC. Urawaza Integrated Creative Division Hayato Hamada Tech0 Inc CEO Maako Hokinoue Cyberagent, inc. Internet Advertising Division AI Creative Department AI Creative Planner	BA-3 Rethinking the Updated 'Definition of Marketing' Moderator Daisuke Otobe Coup Marketing Company Inc. CEO Kyoko Ozawa Koala Sleep Japan Head of Marketing	JI-3 How Does the Rise of AI Impact Marketers' Career Development? ”Can a robot do my job?” In this session, three marketers will discuss how t... Moderator Kentaro Matsumoto Growth X Inc. Marketing ＆ UX div Satoko Belouad Takeda Pharmaceutical Company Limited Associate Director, Rare Disease Business Unit Katsuhiko Iwao Kao Corporation Director, Special Assignment Project, Corporate Strategy Ryoji Maki Mizkan Co., Ltd. GM, Marketing Division
16:45 - 17:35	BM-4 From Recovery to Growth: The Future of Inbound Marketing Have you experienced unexpected trap in the execution of a plan, which you ca... Moderator Junya Tanaka INFOBAHN Inc. President and Representative Director Satoshi Nohara KAO corporation Brand Manager Hair Care Business Takeshi Otsuki JTB Global Marketing & Travel Inc. General Manager, Experience Supply Dept. Fumiko Kato WAmazing Inc. CEO	MC-4 Generation Z Speaks: 'Why Are Strategies Aimed at Generation Z Often Off Target?' Moderator Koji Kage Office Kage Koji Corporation Creative Director/Marketer Kent Imataki Boku to Watashi and. Inc CEO Erika Sada GAKUJO Co.,Ltd. Manager, Corporate Planning Division　Head of the Section, Office of the Incubation Erika Takizaki HAKUHODO Inc. R＆D Director, Research Design Headquarters	DT-4 DX Initiatives by Public and Private Sectors: Solving Social Issues In the coming era, regardless of the role or business we engage in, we cannot... Moderator Koji Ishii PERSOL CAREER CO., LTD. Corporate Strategy Division Akihiro Satomura Visa Worldwide Japan Vice President, CMO Yu Horiuchi Hakuhodo Inc. Deputy General Manager, Growth Planning Division, Market Desigh Unit Shinko Osada Future Design Shibuya Director of the Board	BA-4 Strategic Planning and Effect Verification in the Current Advertising Moderator Tomonobu Tominaga Preferred Networks, inc. SVP, Chief Marketing Officer Daisuke Nishino Asahi Kasei Corporation Manager, Expert - Agile Methodology \| Digital Talent Strategy, Digital Strategy Initiative, Digital Value Co-Creation Akiko Takeda LY Corporation Senior Manager, Business-growth department, Marketing Department Division Hideki Naoi JTB Communication Design, Inc. DX Promotion Bureau　 Digital Marketing Evangelist	JI-4 Just Before the Presidential Election: Marketing in Politics (English Session) Moderator Jennifer Willey Wet Cement Founder and CEO Joshua Grant DENTSU INC. Senior Director of Innovation Melynie Yoneda Crimtan Japan K.K. Senior Sales Manager, JAPAC
	Accessible Pass Full Conference PASS One Day PASS (10/17)
18:00 -	NetworkingParty #1 Grand Ball Room Networking Party (17:30 Door Open)

DAY110/17[Thu.]
DAY210/18[Fri.]

Keynote
Official Conference

	: Sessions conducted in English. Accessible Pass Full Conference PASS One Day PASS (10/17) One Day PASS (10/18) Visitor PASS
09:00 -	Registration
09:30 - 09:50	OpeningRemarks #2 Opening Remarks Jennifer Willey Wet Cement Founder and CEO
10:00 - 10:40	SpecialSession #1 Special Session
10:45 - 11:25	Keynote #6 False Marketing Tendencies Who are your targets, and what unique value do you offer them? In the midst o... Hikaru Ray Adachi FamilyMart Co. Executive Director, Chief Marketing Officer, Chief Creative Officer Kazuki Nishiguchi Wisdom Evolution Company　President Strategy Partners　President Masaki Tabe Representative Director and CEO, of Novasell. Senior Vice President and CMO of Raksul.
11:30 - 12:10	Keynote #7 Creating New Value and Communication Strategies: Insights from the Marketers of the Year 2024 Winner & Juries Entering its 7th year, the "Marketers of the Year" award by Nikkei xTREND cel... AKIE IRIYAMA Waseda Business School (Graduate School of Business and Finance) 　 professor Daisuke Otobe Coup Marketing Company Inc. CEO Koji Kage Office Kage Koji Corporation Creative Director/Marketer Tomonobu Tominaga Preferred Networks, inc. SVP, Chief Marketing Officer Tetsuo Katsumata Nikkei Business Publications, Inc. Editor-in-chief of Nikkei xTREND Yuko Furuichi Comexposium Japan K.K. President and CEO
12:15 - 12:55	Keynote #8 Keynote #8
	Accessible Pass Full Conference PASS One Day PASS (10/18)
	Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments	Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers	Considering Business Opportunities and the Expansion of the Customer Experience Value through Proper Use of Data and Technology	Seeking New Business Opportunities Arising from the Evolution and Expansion of Customer Buying Behavior	Considering How to Build a Marketing Organization that Strengthens the Brand
13:30 - 14:20	BM-5 Well-being and Sustainability in Marketing We are living in an era where the speed of change is rapid, and unforeseen en... Moderator Keiko Mori FICC inc. CEO Yasuhiro Morishita Heineken Japan K.K. Marketing dep. Brand Manager Misaki Nagaya CNN International Commercial Sales Director, Japan Hiroki Fujimoto SUMITOMO LIFE INSURANCE COMPANY Managing Executive Officer Yuriko Oshimoto Hakuhodo Product’s inc. Sustainability Promotion Team ,Public Relations Department Team Leader	MC-5 Media and Content Strategies Engaging the Affluent Demographic The number of affluent consumers in Japan has doubled in the past 10 years, a... Moderator Motoko Imada Mediagene Inc. CEO and Co-Founder Junko Maeda DENTSU INC. 6th Marketing Department Exective Creative Director Katsunosuke Endo Bentley Motors Japan Brand Director	DT-5 Will the Rise of Short Videos & Dramas Continue? Moderator Akira Amano Dentsu Digital Inc. Chief Media Researcher, Social Platform Department Masaki Nishida SOLANA LLC CEO Satoru Tanaka GOKKO. inc CEO Motoi Takekawa COL JAPAN CO.,LTD. Representative Director	RC-1 New Customer Experiences Created by Retail Technology Moderator Hidetoshi Uchiyama unerry Inc Chief Executive Officer Yoshiyuki Kojima ByteDance BytePlus Shuji Kawai SEINO LAST ONE MILE Co.,Ltd. President Hideki Ishibashi NTT DOCOMO, INC. Senior Vice President Head of Marketing Solution Consumer Service Company	PP-1 Rethinking Investment in Human Capital: Strategies for Reskilling Employees We often come across the term “reskilling” these days. But what does it reall... Moderator Katsura Ito Commissioner, National Personnel Authority (NPA) Former: General Manager, Chief Learning Officer Enterprise Skilling, Microsoft Japan Co., Ltd. Atsushi Kikegawa YARUKI Switch Groupe,Co.,Ltd./X-Umbrella Executive Officer Businesss Development Division Chief Director/School Planning and Development Division Chief Director of Operations Mitsu Akimoto Asahi Kasei Coporation General Manager, Digital Talent Strategy, Digital Strategy Initiative, Digital Value Co-Creation Yoichiro Kitamura DENTSU INC. Marketing Division 6, CX Consulting Department 1, Manager
14:35 - 15:25	BM-6 How to Measure Influencer Marketing Success Moderator Xiqiao Liu SUNNY SIDE UP Inc. President Mitsuru Gosha KDDI CORPORATION Group Leader / Media Planning Section / Communication Design Department 　 Manami Kawazu YOHO Brewing Brand Promotion Unit Director Kanako Shinohara Ryohin Keikaku Co.,Ltd. Lead, Marketing div, Food merchandising/Board Member, DMI	MC-6 The Optimal Balance between TV and Digital "The Optimal Balance between TV and Digital" has long been a recurring theme,... Moderator Daisuke Tomozawa Persol Tempstaff CMO Yasuhito Tanaka CEO, Grid Co. CMO, Yoshinoya Corporation Member of Brand Strategy Committee, Japan Sports Association Start-up support Shunsuke Kagoshima DENTSU INC. Data Marketing Division Managing Director Yumi Koizumi Earth Corporation Communication Design Dept.	DT-6 Restructuring CRM with Technology: Fulfilling Customer Needs and Expectations We will discuss the current efforts and future outlooks of the speakers for a... Moderator Yuichi Ishizumi Rakuten Group, Inc. Executive Officer Futoshi Nakagawa SoftBank Corp. Supervisor, Marketing Section, Digital Marketing Headquarters Yoko Torihashi e’quipe, LTD. General Manager of D2C & System Department	RC-2 Exploring the Optimal Balance Between In-House E-commerce and Platforms When you see the name of this session, I'm sure there are many EC managers wh... Moderator Kosuke Takeshita DENTSU INC. E Commerce Marketing Director Ryoichi Kakui e-LogiT Founder & Chairman Takaaki Hasegawa FANCL CORPORATION Information Technology Division,Information Systems Department Manager Naohiro Horikawa Rakuten Group Co., Ltd. Account Innovation Office General Manager	PP-2 Cultivating Professional Marketers: Organizations that Maximize the Benefits of Job-Based Employment Moderator Masayuki Hori SAKUSEN TOKYO Inc CEO Mihoko Nishii DENTSU INC. Senior Branding Director Atsushi Taya AGC Inc. Digital & Innovation Promotion Division Manager
15:40 - 16:30	BM-7 What Does Diversity Bring to Marketing? Moderator Aiko Suzuki Kao corporation Corporate Strategy, Digital Business Creation Director Takaya Matsuda HERALBONY Co., Ltd. Co-CEO Ayaka Kaito DENTSU INC. Marketing Division 3 / Solution Planner	MC-7 Insights and Marketing for the Older Generation Moderator Etsuko Kazaguchi JTB Corp. Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer Ryuji Ito Suntory Wellness Ltd. Senior General Manager, Health Care Department　 Mitsusuke Inaba ADK Marketing Solutions Inc. Marketing Intelligence Division Planning Dept.4 ADK Senior Project “New Senior Research Institute” Director Satoshi Nakashima Senior Executive Director JAPAN ADVERTISERS ASSOCIATION INC. Qualify Director President Japan Joint Industry for Digital Advertising Quality Senior Adviser Meiji Co.,Ltd.	DT-7 TBD : Web3 (English Session) Moderator Natsuko Mitsugi Pivot Tokyo K.K. Director	RC-3 The Current State of Retail Media: Will It Truly Penetrate This Time? Moderator Koichi Shimabukuro J.Front Retailing Co., Ltd. Digital Strategy Department Rintaro Makino Criteo Japan Head of Monetization, Retail Media, Japan	PP-3 Analyzing Successful Business Meals: Planning, Ideas, and Networking Moderator Daisuke Inoue SoftBank Corp. Senior Director Business Development Division Hirota Takada X (Twitter Japan K.K.) Client solutions, Media & Entertainment Saori Kiryu Vector Group Executive Vice President Yuki Minami（sekanichi） Koru-workers inc. CEO Yuuu Business Dinner Specialist Author of "The Complete Business Dinner Manual: The Strongest Practical Method for Making Every Dinner Meeting a Success"
16:45 - 17:35	BM-8 How to Incorporate Voice of the Customer into Products and Services Amidst Information Overload Is the key "delusion"? Top marketers and data scientists from Asahi, Kao, Mar... Moderator Nanae Yamagishi X (Twitter Japan K.K.) Next / Senior Brand Strategist Kenji Ehara Marubeni Arch-LOG Co., Ltd. Director of Product Marketing Dept., CMO Takeshi Furusawa ASAHI SOFT DRINKS CO,LTD Marketing Headquarters Marketing Planning Department General Manager Satomi Inaba Kao Corporation Data Analytics - Data Management - DX Strategy Design - DX Strategy Director	MC-8 The Impact of Community Initiatives: From Setup to Operation, Inside and Outside the Company Moderator Hirokazu Kai Unified Service.Co,ltd. Chief Marketing Officer Kazuha Ogura KEEN inc. Founder&CEO Hideki Ojima Association for Promotion of Community Marketing Representative Director Yuya Nagato Suntory Limited "MUGI NO NE" MOVEMENT promotion department	DT-8 What Happens When AI Takes the Stage at ad:tech tokyo? Moderator Susumu Namikawa DENTSU INC. Customer Experience Creative Center Managing Director/Executive Creative Director	RC-4 TBD : Retail (English Session)	PP-4 Corporate Transformation and Marketing Leadership Moderator Natsumi Akita Mizuho Financial Group, Inc. Group Executive Officer Group Chief Branding Officer Group Chief Culture Officer Syuichi Namai Ibaraki Prefectural Shimotsuma Daiichi High School/Affiliated Junior High School principal Tsuyoshi Abe, Ph.d. Yokogawa Electric Corporation Senior Vice President & Executive Officer Marketing Headquarters CMO
	Accessible Pass Full Conference PASS One Day PASS (10/18)
18:00 -	NetworkingParty #2 Billboard Live Tokyo Networking Party (17:30 Door Open)

※Please note that the program is not final. Time and speakers may change.

Click here for Exhibition Stage