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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Takeshi Kato Yamaha Corporation
Takeshi Kato 4
Yamaha Corporation
Corporate Marketing Division, Brand Development Unit / Leader

After managing product planning and global marketing at the Head Office Product Division and a European subsidiary, I joined the launch team for the brand promise "Make Waves" announced in 2019. In October of the same year, I transferred to the Corporate Marketing Department where I currently serve. I am leading marketing support and global branding (especially in creative direction) from Musical Instruments to Audio products.

Session

10/17

[BM-2] The Present State of Purpose Branding: Challenges and Opportunities as Told by Practicing Companies