PROGRAM

PP-2 Cultivating Professional Marketers: Organizations that Maximize the Benefits of Job-Based Employment

What does it mean to be a “professional” marketer? What kind of management is needed to nurture professionals and enable them to play an active role in a world that is promoting job-based employment? Can labor mobility really be realized in Japan?　We will discuss “how to create the future careers of marketers” from various angles, including not only the marketing perspective but also the human resource and management perspectives. Mr. Nishii will talk about “career aspirations and concerns of young people. Mr. Taie will talk about “Challenges of job-type employment in traditional companies. Mr. Ishii will talk about “New forms of membership-type + job-type employment. There were many points for discussion. Young people who are worried about their career development, and managers who feel uneasy about their management. Please come and join us.

• Moderator

  

  Masayuki Hori

  SAKUSEN TOKYO Inc

  CEO

  

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  Mihoko Nishii

  DENTSU INC.

  Senior Branding Director

  

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  Atsushi Taya

  AGC Inc.

  Digital & Innovation Promotion Division Manager

  

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  Tomoyuki Ishii

  Recruit Co., Ltd.

  Product Design & Marketing Management Office Marketing Office Marketing Unit 2(Marriage & Family/Automobile Business) Vice President