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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

Fri, 18th Oct 2024

14:35-15:25

Room1+2

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/18)

PP-2 Cultivating Professional Marketers: Organizations that Maximize the Benefits of Job-Based Employment

What does it mean to be a “professional” marketer? What kind of management is needed to nurture professionals and enable them to play an active role in a world that is promoting job-based employment? Can labor mobility really be realized in Japan? We will discuss “how to create the future careers of marketers” from various angles, including not only the marketing perspective but also the human resource and management perspectives. Mr. Nishii will talk about “career aspirations and concerns of young people. Mr. Taie will talk about “Challenges of job-type employment in traditional companies. Mr. Ishii will talk about “New forms of membership-type + job-type employment. There were many points for discussion. Young people who are worried about their career development, and managers who feel uneasy about their management. Please come and join us.