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：ad:tech appearance count
- Yu Horiuchi 2
- Hakuhodo Inc.
- Deputy General Manager, Growth Planning Division, Market Desigh Unit
Yu Horiuchi was born and raised in Kyoto and joined Hakuhodo in 2006. Since joining Hakuhodo, he has been consistently in charge of the marketing domain. He has continued to achieve market results in a variety of ways, from strategic planning to planning and production in all marketing areas, including business strategy, brand strategy, CRM, and product development. In recent years, he has been mainly engaged in work that expands the boundaries of an advertising company, such as the development of growth strategies for new businesses and data-driven marketing experience, as well as the launch of in-house businesses and the development of DX solutions.