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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yoshitake Katayama DAIKIN INDUSTRIES,LTD.
Yoshitake Katayama 4
DAIKIN INDUSTRIES,LTD.
Publicity Group manager

Joined Daikin Industries, Ltd. in 1988,
Public Relations Department, Public Relations Division, Public Relations Department, Advertising and Web Section Manager, Public Relations Department, before assuming his current position in 2007.
Involved in the introduction of the new "Ururu Sarara" brand, which catapulted Daikin's room air conditioners from fifth place in the industry to the top, and the "Pichon-kun" yurukyara character boom.
Responsible for building corporate and product brands through integrated marketing communications, advertising media purchasing, and overseeing the global group website.

Session

10/17

[JI-1] Japan from a Global Perspective: What is Japanese Style Branding?