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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

Fri, 18th Oct 2024

13:30-14:20

Room5+6

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/18)

DT-5 Will the Rise of Short Videos & Dramas Continue?

This session will provide an in-depth explanation of the use of short videos, which have become an indispensable theme in social media marketing, and short dramas, which are currently the focus of much attention.
The following three themes will be discussed based on various data and knowledge.
The session will include a mix of topics that can only be heard here, so please don't miss it!
1) The latest trends in the short video and short drama industry in China
2) Various business models of short dramas: from advertising to distribution - what are the possibilities for development in Japan?
(3) How to Create the Best Short Drama: Creative Methodology and Preparation for Direction