Fri, 18th Oct 2024
10:45-11:25
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Keynote #6 False Marketing Tendencies
Who are your targets, and what unique value do you offer them?
In the midst of a global surge in marketers and marketing literature, along with an overflow of various buzzwords, we often find ourselves lost in countless details. By its very nature, marketing can be interpreted in a wide range of ways. As a result, discerning the core of communication becomes genuinely challenging.
We welcome esteemed marketers who equate marketing with business growth and exclusively share the actual methods and the points they mind not to fall into the marketing which would not lead to business growth with the focus of misunderstandings in the following four points:
- Customer Needs
- Positioning
- Branding
- Advertising and Communications
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Hikaru Ray Adachi
FamilyMart Co.
Executive Director, Chief Marketing Officer, Chief Creative Officer
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Kazuki Nishiguchi
Wisdom Evolution Company President
Strategy Partners President
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Masaki Tabe
Representative Director and CEO, of Novasell.
Senior Vice President and CMO of Raksul.
: English translation is available.
: Sessions conducted in English.