PROGRAM

Keynote #6 False Marketing Tendencies

Who are your targets, and what unique value do you offer them?
In the midst of a global surge in marketers and marketing literature, along with an overflow of various buzzwords, we often find ourselves lost in countless details. By its very nature, marketing can be interpreted in a wide range of ways. As a result, discerning the core of communication becomes genuinely challenging.
We welcome esteemed marketers who equate marketing with business growth and exclusively share the actual methods and the points they mind not to fall into the marketing which would not lead to business growth with the focus of misunderstandings in the following four points:

- Customer Needs
- Positioning
- Branding
- Advertising and Communications

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  Hikaru Ray Adachi

  FamilyMart Co.

  Executive Director, Chief Marketing Officer, Chief Creative Officer

  

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  Kazuki Nishiguchi

  Wisdom Evolution Company　President

  Strategy Partners　President

  

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  Masaki Tabe

  Representative Director and CEO, of Novasell.

  Senior Vice President and CMO of Raksul.