PROGRAM

RC-3 The Current State of Retail Media: Will It Truly Penetrate This Time?

It is said that 2024 is the “first year of retail media” in Japan. In this session, we will discuss the latest trends in retail media and the challenges and prospects for its development in the domestic market. In the U.S. market, many successful cases of retail media have already emerged. In the Japanese market, the integration of digital and brick-and-mortar stores in retail, and the visualization of the effects of marketing and sales, advertising, and sales promotion are becoming more apparent. As consumers' purchasing behavior diversifies, how can retailers, manufacturers, and support companies leverage their respective values for the benefit of consumers? The session will explore the future of retail media by delving deeply into the challenges faced by retailers and advertisers, with practical examples from each of the speakers.

• Moderator

  

  Koichi Shimabukuro

  J.Front Retailing Co., Ltd.

  Digital Strategy Department

  

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  Rintaro Makino

  Criteo Japan

  Head of Monetization, Retail Media, Japan

  

• 

  Kenji Kojima

  Hakuhodo Inc.

  Commerce Consulting Division Retail DX Department Executive Manager

  

• 

  Kenichi Takemi

  Kabaya Foods Corporation

  Trade Marketing Department　Digital Communication Division　Manager