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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

Fri, 18th Oct 2024

15:40-16:30

Room3+4

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/18)

RC-3 The Current State of Retail Media: Will It Truly Penetrate This Time?

It is said that 2024 is the “first year of retail media” in Japan. In this session, we will discuss the latest trends in retail media and the challenges and prospects for its development in the domestic market. In the U.S. market, many successful cases of retail media have already emerged. In the Japanese market, the integration of digital and brick-and-mortar stores in retail, and the visualization of the effects of marketing and sales, advertising, and sales promotion are becoming more apparent. As consumers' purchasing behavior diversifies, how can retailers, manufacturers, and support companies leverage their respective values for the benefit of consumers? The session will explore the future of retail media by delving deeply into the challenges faced by retailers and advertisers, with practical examples from each of the speakers.