※:ad:tech appearance count
- Satomi Inaba New
- Kao Corporation
- Data Analytics - Data Management - DX Strategy Design - DX Strategy Director
After majoring in information engineering, I joined Kao in 2007 and was assigned to the data analysis team in the Information Systems Division. In 2012, I joined Kao's Marketing Division, where I have been developing strategic measures based on consumer data. Currently, I am promoting customer-centered data-driven marketing activities based on CDP customer data.