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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Satomi Inaba Kao Corporation
Satomi Inaba New
Kao Corporation
Data Analytics - Data Management - DX Strategy Design - DX Strategy Director

After majoring in information engineering, I joined Kao in 2007 and was assigned to the data analysis team in the Information Systems Division. In 2012, I joined Kao's Marketing Division, where I have been developing strategic measures based on consumer data. Currently, I am promoting customer-centered data-driven marketing activities based on CDP customer data.

Session

10/18

[BM-8] How to Incorporate Voice of the Customer into Products and Services Amidst Information Overload