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ad:tech tokyo 2024.
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：ad:tech appearance count
- Kenichi Takemi New
- Kabaya Foods Corporation
- Trade Marketing Department Digital Communication Division Manager
Through experience in sales, buyers, and sales promotion planning at Welcia Yakkyoku Co., Ltd and KUSURI NO AOKI Co.,Ltd., gained an understanding of how product supply, display, prpmotion,information, etc. are shared in retail and what needs to be done to maximize effectiveness. Lead media planning/development to maximize effectiveness by utilizing retail media and collaborating with manufacturers at Welcia Yakkyoku Co., Ltd.
Joined Kabaya Foods Co. in 2024. Lead the use of retail media to integrate marketing and trade marketing to maximize effectiveness.