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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

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Kenichi Takemi Kabaya Foods Corporation
Kenichi Takemi New
Kabaya Foods Corporation
Trade Marketing Department Digital Communication Division Manager

Through experience in sales, buyers, and sales promotion planning at Welcia Yakkyoku Co., Ltd and KUSURI NO AOKI Co.,Ltd., gained an understanding of how product supply, display, prpmotion,information, etc. are shared in retail and what needs to be done to maximize effectiveness. Lead media planning/development to maximize effectiveness by utilizing retail media and collaborating with manufacturers at Welcia Yakkyoku Co., Ltd.
Joined Kabaya Foods Co. in 2024. Lead the use of retail media to integrate marketing and trade marketing to maximize effectiveness.

Session

10/18

[RC-3] The Current State of Retail Media: Will It Truly Penetrate This Time?