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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

Fri, 18th Oct 2024

15:40-16:30

Room1+2

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/18)

PP-3 Analyzing Successful Business Meals: Planning, Ideas, and Networking

Many people have an unfavorable image of the word “Kaishoku(Dinner Meetings)”. I, the moderator of this session, am one of them. To tell you the truth, I dislike the word “Kaishoku.
I hate going to dinners myself, and I hate the tradition of the dinner itself. But even I have to admit this. Dinner Meetings work. For a successful business partnership, the ability to make proposals and negotiate is essential. However, if someone has the ability to combine these with the ability to dine with others, the results of the battle against those who do not will be obvious. In this session, we aim to give marketers who are adept at the straight and narrow a new weapon called “kaishoku-ryoku,” by thoroughly scientific, analyzing, and verbalizing kaishoku.