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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

Thu, 17th Oct 2024

15:40-16:30

Room5+6

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/17)

DT-3 Engineers and Creatives Discuss: The Importance of Generative AI

This session is intended for those considering the enterprise use of Generative AI. We will introduce, with concrete examples, how important Generative AI will be for future business development from the differing perspectives of engineers and creators. The speakers include an AI engineer/PdM, an AI interactive planner, an AI creative planner, as well as an AI strategy lead from a business company and a CMO of large-scale language model development. They will unveil and discuss the latest trends in Generative AI, specific use cases, and the stance to take towards Generative AI. Through this session, you will take home hints for updating your approach to business promotion utilizing Generative AI and your career direction, in preparation for the era of upheaval brought about by Generative AI.