PROGRAM

Keynote #3 Utilizing Gender Equality in Media and Advertising To Create Social Change and Drive Business Growth

Globally, women control $31.5 trillion in spending, and drive close to 90% of consumer goods purchasing around the world. Yet, in many ways women remain invisible.
Gender inequality in pay, education, healthcare and economic participation limits opportunities for nearly 4 billion women around the world. Media and advertising play an outsize role across cultures by not showing women in their full potential by continuing to portray them in stereotypical roles. By understanding how women want to be seen in Japan and across the world, you can drive significant business growth for your companies and create the change we need to see.
In this session we will share the latest insights from SeeHer the leading organization focused on gender equality in media, marketing and entertainment on how to maximize business growth through the accurate portrayal of women across multiple countries and cultures.

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  Latha Sarathy

  ANA/SeeHer

  Chief Research Officer