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21st - 23rd, October 2026
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2026.

The archives will be available
from Oct. 28th 10:00 JST -
Nov. 8th 23:59 JST.
Click here to learn how to watch

Diamond Sponsor

DENTSU

Click here for a printable PDF program (Size: 1.9MB)

DAY110/22[Thu.]
DAY210/23[Fri.]

	Sessions will be available only in the language used by the speaker, and simultaneous interpretation will not be provided. Accessible Pass Full Conference PASS One Day PASS (10/22) One Day PASS (10/23) Visitor PASS
13:00 - 13:40	ExhibitionStage #1-2 Navigating the AI MarTech Evolution: The "Triad" Co-Creation Model for Sustainable Growth From legacy DWHs to CDPs, and now to AI-powered orchestration, the MarTech la... Takuto Nagamatsu MEMBERS Co.,Ltd Executive Officer, Director of Marketing DX Headquarters Kazuya Toma Treasure Data Head of Professional Services / Chief AI Officer, Japan Naoki Iketeru Golt Co.,Ltd CEO	ExhibitionStage #2-2 Beyond a Full House: Creating Fan Engagement with Popular IP and Data Collaborations with popular intellectual properties (IP) can bring new audien... Yuki Kimura TONIQ Inc. CEO Shun Yamaji Sanfrecce Hiroshima Co., Ltd. General Manager, Business Management Division Kou Hamada Sanfrecce Hiroshima Co., Ltd. Business Promotion Department Shohei Takebuchi Japan Professional Football League (J.LEAGUE) Head of Marketing, Business & Marketing Division
14:00 - 14:40	ExhibitionStage #1-3 A New Playbook for Customer Acquisition: How the Transaction Moment Is Driving Membership Growth at SHIFT AI Search, social, video platforms. Once the major acquisition channels have bee... Koki Shirai SHIFT AI inc. marketing　director Kohei Ono Rokt GK Head of advertising, Japan	ExhibitionStage #2-3 Introducing ChatGPT Ads: A New Way for Customers to Discover Your Brand “Which product is right for me?” “Which service should I choose?” As people ... Haruyo Kagawa OpenAI Japan LLC Head of Japan Market Strategy, Ad Solutions Ying Dong OpenAI Japan LLC Ads Solutions Nanase Morikawa NTT DOCOMO, INC. Marketing Media Department, Digital Marketing, Assistant Manager
15:00 - 15:40	ExhibitionStage #1-4 Unlocking CTV Marketing Through the Home Screen - Dentsu, TVS REGZA, and Teads Uncover Case Studies and Marketing Insights As the digital advertising landscape evolves, budgets are increasingly shifti... Takaya Hoshi Dentsu Japan International Brands Inc. Chief Strategy Officer Sougo Tsuboi TVS REGZA Corporation Cloud Business Center & General Manager Koya Nakagawa Teads Japan K.K Country Manager	ExhibitionStage #2-4 Not Every Spike in Customer Data Is a Signal Brands now see more customer data than ever: social posts, reviews, purchases... Daniel Wei TP COO, TP Infinity Mitsuaki Ako TP Vice President, Business Development, Japan
16:00 - 16:40	ExhibitionStage #1-5 What Makes a Marketer Worth Choosing 10 Years From Now? How the Under-35 Generation Is Navigating AI and Building Their Careers As generative AI and AI agents keep advancing, the work of marketers, from an... Kentaro Nakajima Adobe KK Head of Social, Japan Global Marketing Organization Japan Integrated Marketing Social Media Marketing Department Ukyo Oe Central Japan Railway Company Sales Division Natsuki Kamiya Panasonic Connect Co., Ltd. Design & Marketing Division Corporate Communications Department IMC Section 2 Kentaro Ouchi KDDI CORPORATION Driving Growth Division / Core staff	ExhibitionStage #2-5 Beyond the Company Name: What People Who Get Chosen as Individuals Do at the Dinner Table For advertising and marketing professionals who value business dinners and me... Ryu Hamasaki TERIYAKI Co., Ltd. Executive Office Ruriko Kojima Kinacoco LLC Founder Keita Toyono FreakOut Holdings, Inc. Japan Advertising Division Honda Shoji Co., Ltd. COO　/　 Investment Division Division Manager
17:00 - 17:40	ExhibitionStage #1-6 Lessons from Biore: The Secret Behind Its Constant Social Media Buzz and Stream of Hit Products Why do Biore products go viral on social media and become hits every time the... Yuri Nakatani Mimi Beauty Co., Ltd. Director Tatsuro Kobayashi Kao Corporation Brand Director	ExhibitionStage #2-6 The Forefront of Real-World Media 2026 As AI and digital technologies continue to transform how consumers discover a... Daigo Hayamizu Gate One Corp. Executive Vice President and COO Yuma Watanabe Hit Co., Ltd. Director Junki Miura News Technology Inc.／Vector Inc. CEO／Executive Officer Seiya Kato Bizpa.,Co Ltd Executive Officer

DAY110/22[Thu.]
DAY210/23[Fri.]

	Sessions will be available only in the language used by the speaker, and simultaneous interpretation will not be provided. Accessible Pass Full Conference PASS One Day PASS (10/22) One Day PASS (10/23) Visitor PASS
13:00 - 13:40	ExhibitionStage #1-8 Thinking about what AI CANNOT do!! AI is amazing. AI is smarter than humans. With that as a given, what should ... Daichi Kobayashi The Breakthrough Company GO Creative Director Junko Koyama KOYAMAJUNKO.LTD COPYWRITER/CREATIVE DIRECTOR Masataka Mouri CyberAgent, Inc. Executive Officer Kensuke Furukawa alu.inc none Sanae Shimazu centforce announcer Gon Hasegawa The Breakthrough Company GO Creative Solutions Division	ExhibitionStage #2-8 How Do We Create New Value for Customers and Society? — Insights from the Japan Marketing Awards When people think of marketing, many may associate it with selling products, ... Yoshimitsu Kaji Cinnamon Co., Ltd. Chairman ＆ CSDO Shinya Takeshita ADK Marketing Solutions Inc. Director Executive Officer , Head of Soutions Atsuko Kano Unicharm Corporation Love Your Possibilities PR Department Department Manager and Recycle Business Development Naruhiko Ito Shiseido Japan Co., Ltd. Self Suncare Skincare Marketing Dept.
14:00 - 14:40	ExhibitionStage #1-9 SBI SECURITIES Co.,Ltd Advertising Strategy: Using First-Party Data to Track the “Path to Application” In addition to “acquiring new customers,” how can we visualize the business o... Kumiko Tajima PLAID, Inc. Ad Solution Dept Signals Team Unit Manager Hiroki Kaihara SBI SECURITIES Retail Marketing Dept.Manager	ExhibitionStage #2-9 How Should DOOH Be Integrated into Media Planning? — The Role of DOOH in Integrated Marketing and Data-Driven Measurement — As consumer media habits continue to diversify, advertisers are increasingly ... Yasuo Oyama Geniee, Inc. Demand Side Business Division　Director and Head of Sales Daichi Hoaki CyberAgent, Inc. OOH Division Director / Head
15:00 - 15:40	ExhibitionStage #1-10 From Brief to Campaign: AI Video Agents Reshape Human-AI Creative Collaboration As generative AI evolves, its role in advertising creative is shifting from a... Weiyu Chen Everfir Limited Head of Strategic Partnerships Ryoichi Wada TOKYO EPIC INC. Representative Director	ExhibitionStage #2-10 The Frontlines of Recruitment Marketing: Success Stories from PR and HR Professionals ■ Who Should Attend HR professionals, PR and communications staff, marketers,... Ikumi Narui 株式会社AIメンタルサポート CEO Hajime Hasegawa TWOSTONE&Sons Inc. Member of the Board Satoko Suzuki for Startups, Inc. Executive Officer
16:00 - 16:40	ExhibitionStage #1-11 Who Will Your OOH Move? \| The Future of OOH: Global Perspectives and GEM, a New Measure for Creative Evaluation How many ads have you encountered today? And which of them do you remember? ... Sora Tsukawaki ORICOM CO., LTD. OOH Media Business Division OOH Media Department Rei Watanabe ORICOM CO., LTD. Marketing Communication Design Div. Naoyo Noda MCDecaux, Inc Marketing Dept. Associate Manager	ExhibitionStage #2-11 Marketing in Action — So, What Do We Do Tomorrow? Reflecting on ad:tech tokyo 2026 and Taking the Next Step in Marketing As AI, data, branding, customer experience, media, and organizations continue... Koji Kage Office Kage Koji Corporation Representative Motohiko Tokuriki note, Inc note producer / Blogger Ikuko Ota Accenture Song Managing Director

※Please note that the program is not final. Time and speakers may change.