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22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Diamond Sponsor

DENTSU

Official Conference
Exhibition StageMore details coming soon

DAY110/23[Thu.]
DAY210/24[Fri.]

	Accessible Pass Full Conference PASS One Day PASS (10/23) One Day PASS (10/24) Visitor PASS
12:00 - 12:40	ExhibitionStage #1-1 “Ad Uhyoo!” Presents: “What Is the Ideal Relationship Between Advertisers and Creators in the Coming Era?” Presented by the YouTube channel “Ad Uhyoo!”, which shares the fun and excite... FUKUSATO SHINICHI ONE SKY INC Creative Director / CM Planner / Copywriter Yamada Mone CyberAgent, Inc. ABEMA＆IP Sales team　Senior Manager Sato Akira KOIKE-YA Inc. President Ishii Gen Neandertal Inc. Creative Director / Art Director	ExhibitionStage #2-1 How to Communicate Without Annoying Customers — Insights from Consumers and Companies This session is designed for those involved in brand customer communications,... Kudo Kohei Sony Corporation Global Sales & Marketing Strategic Planning Department Hasebe Takahiro Ryohin Keikaku Co., Ltd. Marketing Department Sato Mari FANCL Marketing Promotion Management Office Direct Sales Division Strategic Planning Department Customer nurturing Group YOSHIMURA HARUNA Francfranc Corporation Product Strategy Department / Senior Staff
13:00 - 13:40	ExhibitionStage #1-2 Exhibition Stage #1-2	ExhibitionStage #2-2 Exploring Agentic Commerce with Former Kao EC Division Director and Principal Namai — How AI Agents Are Pioneering New Customer Experiences and the Future of Commerce This session presents the latest innovations from ZEALS, a Japan-based AI age... Watanabe Daisuke ZEALS Co., Ltd. Corporate Officer Namai Syuichi Ibaraki Prefectural Shimotsuma First High School and Junior High School school principal
14:00 - 14:40	ExhibitionStage #1-3 The Era of Outdoor Advertising Going “Visual”: How “Operational” Can DOOH Become? By combining MASTRUM's OOH data with The Trade Desk's advanced digital advert... Omori Kenichiro WPP Media Japan Vice President Shirai Yoshinori The Trade Desk Japan K.K. Inventory Development, Director Naraoka Kazuya The Digital X LLC CEO Liu Bin JR EAST MARKETING & COMMUNICATIONS, INC. Product Section, MASTRUM Promotion Center, Media Solution Headquarters	ExhibitionStage #2-3 YKK’s Journey to a Global Social Media Operation: Goals and Realities YKK, a truly global company, faced common challenges among local social media... isaksson martin BrainPad Inc. PD Unit Brandwatch Engagement Group sera yukihisa YKK CORPORATION Global Brand Strategy Department Business Strategy Division Yamamoto Tae YKK CORPORATION Global Brand Strategy Department Business Strategy Division
15:00 - 15:40	ExhibitionStage #1-4 Exhibition Stage #1-4	ExhibitionStage #2-4 Marketing at the Heart of Society — From Competition to Co-Creation: Insights from the Japan Marketing Awards Winners Amid the rapid evolution of technology—particularly with the rise of generati... KAJI Yoshimitsu Cinnamo Chairman ＆ CSDO Furuichi Yuko Comexposium Japan President and CEO
16:00 - 16:40	ExhibitionStage #1-5 Who to show it to and where to show it—effective methods for increasing brand awareness through outdoor advertising The digital out-of-home (DOOH) advertising market continues to grow steadily ... Oyama Yasuo Geniee, Inc. Director, Demand-Side Business Headquarters Nakanishi Hideyuki IRIS Inc. Media Sales Department Manager and Media Operations Department Marketing Group Group Manager	ExhibitionStage #2-5 New Growth Strategy Starting with “Visualization” — How Data Utilization Helped MAQuillAGE Discover TikTok's Winning Strategy ・Target Audience Brand marketers, agency planners/creative leads, data analy... takei shunichi TikTok for Business Global Business Solutions-APAC-Japan Industry FMCG Fujii Makoto Shiseido Japan Co., Ltd. Make up Marketing Dept. Digital Marketing Strategy Group Brand Manager
17:00 - 17:40	ExhibitionStage #1-6 Learning from Kao Hair Care's Success Stories: The Essence of SNS Marketing Kao Hair Care continues to generate buzz with new brand launches like “melt,”... Nakatani Yuri Mimi Beauty Co., Ltd. Director Yamaoka Tomohiro KAO CORPORATION Hair Care Business　Senior Marketer	ExhibitionStage #2-6 Overcoming the Winter Slump: How COOLish Created a New Habit in the Age of Social Media

DAY110/23[Thu.]
DAY210/24[Fri.]

	Accessible Pass Full Conference PASS One Day PASS (10/23) One Day PASS (10/24) Visitor PASS
12:00 - 12:40	ExhibitionStage #1-7 Expanding Brand Value with “Data × AI”: The New Customer Experience “Rurubu” Aims to Create The long-beloved travel guidebook “Rurubu” is now challenging itself to creat... Suzuki Go PLAID, Inc. CTO Office, Data Mind Team Lead of AI Furuichi Tomohiro PLAID, Inc. ALPHA Department Head of CX Strategy Team Managing Director Morisaki Hiroyuki JTB Publishing,Inc. Representative Director, President and CEO	ExhibitionStage #2-7 AI×Human - Creative Crossover- AI continues to evolve daily. In response, the advertising industry is active... Nishimura Daisuke Tokyu Agency Inc. General Manager. CX design Division Nagata Mei I&S BBDO INC. Creative CopyWriter Nemoto Ryotaro Dentsu Digital Inc. Account Planning Division 1 Morisawa Atsushi Tokyu Agency Inc. 5th Integrated Planning Department, Art Director Amano Hideki Nikkeisha,Inc. Integrated Marketing・Planner Takada Kohei Hakuhodo DY ONE Inc. AI Strategy Planning Division/Creative AI Planning Department Manager
13:00 - 13:40	ExhibitionStage #1-8 Exhibition Stage #1-8	ExhibitionStage #2-8 AI Agents Transforming Commerce: A Conversation with GIFTFUL Co-Founder Yuta Iitaka ZEALS, a Japanese customer service AI agent company that continues to challen... Watanabe Daisuke ZEALS Co., Ltd. Corporate Officer Iitaka Yuta GiftX Co., Ltd. Co-Founder
14:00 - 14:40	ExhibitionStage #1-9 Who buys and why? PDCA marketing strategy based on customer-driven purchasing data For brand marketers, setting a "Who" and "What" strategy is one of the most i... Koike Yuta FEZ Inc. Group Manager, Product Promotion Group, Product Development Department Okunaga Yasuhiro DENTSU INC. Marketing Consultant, Connection Planning Division 2, Marketing Bureau 1	ExhibitionStage #2-9 Psychographic Strategy for Connecting with Customers' True Feelings ~ GA technologies: Entering the Era of Leveraging Deep Psychological Data from Behavioral Data with “RENOSY,” the AI Real Estate Investment Platform ~ Is your marketing truly moving your customers' hearts? The behavioral data we... Narita Hodaka Algoage, Inc. Division Head of the Chat Boost Business Division and Sales Director Hori Yuna Algoage, Inc. Solution Sales Division 1 Manager
15:00 - 15:40	ExhibitionStage #1-10 BEAMS and ESTNATION on Creating Royal Customers: The Evolution of CX	ExhibitionStage #2-10 OOH in a New Era: Measuring Impact and Driving Fast PDCA with TV, Digital, and DOOH Triple Media This presentation introduces the joint initiative by LIVE BOARD, INC. and DEN... DAISUKE TAKAHASHI DENTSU INC. planner/Producer , General Manager, Advertisement Transformation Department ,Media & content Transformation Div. Ebata Hayato DENTSU INC. Data Technology Center General Manager SATOH YOSHINORI LIVE BOARD,INC. Director of Client Services
16:00 - 16:40	ExhibitionStage #1-11 Exhibition Stage #1-11	ExhibitionStage #2-11 Exhibition Stage #2-11

※Please note that the program is not final. Time and speakers may change.