PROGRAM

MC-4 Generation Z Speaks: 'Why Are Strategies Aimed at Generation Z Often Off Target?'

Everyone is paying attention to Generation Z. However, marketing strategies targeting them have been failing in various places. It's time to reconsider how we approach "Gen Z." This session features “a young researcher” studying Generation Z, a "Gen Z planner" who is part of this generation, “a young business leader” managing operations aimed at Gen Z, and “a mentor to the Gen Z team” who directly supervises 50 Gen Z members. In this session, a senior moderator, three generations older, will be "seeking their wisdom."

• Moderator

  

  Koji Kage

  Office Kage Koji Corporation

  Creative Director/Marketer

  

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  Kent Imataki

  Boku to Watashi and. Inc

  CEO

  

• 

  Erika Sada

  GAKUJO Co.,Ltd.

  Manager, Corporate Planning Division　Head of the Section, Office of the Incubation

  

• 

  Erika Takizaki

  HAKUHODO Inc.

  R＆D Director, Research Design Headquarters