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MC-4 Generation Z Speaks: 'Why Are Strategies Aimed at Generation Z Often Off Target?'
Everyone is paying attention to Generation Z. However, marketing strategies targeting them have been failing in various places. It's time to reconsider how we approach "Gen Z." This session features “a young researcher” studying Generation Z, a "Gen Z planner" who is part of this generation, “a young business leader” managing operations aimed at Gen Z, and “a mentor to the Gen Z team” who directly supervises 50 Gen Z members. In this session, a senior moderator, three generations older, will be "seeking their wisdom."
