PROGRAM

DT-6 Restructuring CRM with Technology: Fulfilling Customer Needs and Expectations

We will discuss the current efforts and future outlooks of the speakers for all marketers, from advertisers to platformers.

ID integration and 1-to-1 marketing strategies in the D2C domain
Measuring advertising effectiveness using TV viewership data
Marketing methods in mega econosystem

• Moderator

  

  Yuichi Ishizumi

  Rakuten Group, Inc.

  Executive Officer

  

• 

  Futoshi Nakagawa

  SoftBank Corp.

  Supervisor, Marketing Section, Digital Marketing Headquarters

  

• 

  Yoko Torihashi

  e’quipe, LTD. (Kao Group)

  General Manager of D2C & System Department

  

• 

  Rieko Uesaki

  Dotdigital

  Head of Japan