PROGRAM

BA-1 In an Era of Uncertainty and Complexity, What Remains Unchanged?

Almost 30 years have passed since the birth of Internet advertising. During that time, the industry has been characterized by constant change, and in a sense, change is the “constant". However, for those engaged in advertising, marketing, and branding, there are some principles that have not changed at all over the past 30 years and should be called principles. We have invited speakers from Panasonic, Tridor Holdings/Marugame Seimen, and Interbrand Japan to discuss what is “unchanging and important” within their respective companies, and at the same time, to deepen our understanding of what is “always changing". The “constancy” must be suppressed, and this will become the foundation of one's own business and the first step toward a leap forward.

• Moderator

  

  Yuichi Arizono

  Microsoft Advertising

  Regional Vice President Japan

  

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  Katsuaki Nagumo

  TORIDOLL Holding Corporation　＆　Marugame Udon Inc.　

  Executive Director　Chief Marketing Officer　＆　Head of KANDO Communication Division

  

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  Tomoe Tanaka

  Interbrand Japan

  Strategy group, Associate Director

  

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  Hisakuni Kawaji

  Panasonic Corporation

  Living Appliances and Solutions Company, Beauty and Personal Care Business Division,Personal Business Unit,Personal Brand Management Department