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ad:tech tokyo 2024.
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DT-1 History of Trends: A 16-Year Review of ad:tech tokyo’s Marketing Evolution and Prospects
It has been 16 years since ad:tech tokyo arrived in Japan. During this time, the marketing environment in Japan has changed dramatically.
The combination of “advertising” and “technology” in the title “ad:tech” has become the norm, and the advertising market, once dominated by TV ad spending, has entered an era in which Internet ad spending has greatly surpassed all four media ad spending.
In this session, we would like to discuss with you the marketing trends of the past 16 years, how we should respond to these changes, and how we should prepare for the future.
