PROGRAM

JI-4 Just Before the Presidential Election: Marketing in Politics (English Session)

In today’s fast-paced digital world, the strategies used in political campaigns provide invaluable insights that can also be applied to impactful and effective consumer and B2B marketing. With this being a presidential election year in the United States, it is a hot topic that we can all learn from. This panel session explores how the cutting-edge tactics employed in U.S. political marketing—such as data-driven decision-making, personalized messaging, and brand building—can be adapted and applied in Japan’s unique cultural and business landscapes.

Conversely, we will also examine hard lessons learned that you may try to steer clear of for your target audiences.
Our expert panelists will delve into key elements of political campaigns, from social media engagement to voter segmentation and emotional appeal. They will discuss how these strategies can be tailored to resonate with Japanese audiences and offer practical applications for businesses looking to enhance customer loyalty, navigate market challenges, and strengthen their brand presence.

Whether you’re a marketing professional, political strategist, or business leader, this session will provide you with actionable insights to harness the power of political marketing in your own work. Join us for a dynamic conversation that bridges the gap between politics and marketing, and discover how the lessons learned from the campaign trail can drive success in your industry.

• Moderator

  

  Jennifer Willey

  Wet Cement

  Founder and CEO

  

• 

  Joshua Grant

  DENTSU INC.

  Senior Director of Innovation

  

• 

  Melynie Yoneda

  Crimtan Japan K.K.

  Senior Sales Manager, JAPAC