PROGRAM

JI-1 Japan from a Global Perspective: What is Japanese Style Branding?

The picture of Japan as seen by the rest of the world is certainly changing. For example, in the Nation Brand Index, Japan surpassed Germany to become the first country in history to rank first out of 60 countries, and the first from the Asia-Pacific region to do so. But is this “strength in terms of aspects” being applied to corporate activities? Is this true on an individual company basis?

In this session, leaders from Shiseido, Ajinomoto, and Daikin Industries, which are active on a global scale, will gather to review what brands are, what branding is, and who are the executors of branding, based on multiple perspectives and real-life experiences. They will also discuss the factors that are important for Japan to reconsider its true strengths and take the initiative on the global stage with pride as Japanese people. Please look forward to this 50-minute session, which will not be found even if you search for it in the future.

• Moderator

  

  Akihiro Shimura

  DENTSU INC.

  General Manager Future Scenarios Consulting Department Marketing Division 7

  

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  Michiko Kitahara

  Shiseido Japan Co., Ltd.

  New Value Creation Marketing Division Vice President

  

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  Tatsuya Okamoto

  AJINOMOTO CO.,INC

  Executive Officer&Vice President Deputy General Manager Food Products Division&General Manager Marketing Design center

  

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  Yoshitake Katayama

  DAIKIN INDUSTRIES,LTD.

  Publicity Group　manager