PROGRAM

RC-4 Asia's Retail Frontlines: The Synergy and Rapid Evolution of E-commerce and In-store Experiences - Exploring Opportunities for Japanese Companies (English Session)

In this session, Coupang, often referred to as the "Amazon of Korea," and TNL Mediazine, a media outlet expanding across Asia with deep insights into retail and trends, will take the stage to explore the current and future state of retail and consumer behavior.

As the e-commerce market continues to grow, we will focus on how physical stores in Asia are creating customer experiences and attracting consumers, particularly in the fast-evolving markets of Korea and Taiwan.
We will discuss how e-commerce is interacting with brick-and-mortar stores to create seamless customer experiences across channels, examining shifts in e-commerce penetration rates and youth purchasing trends in both countries.

Additionally, we will delve into the appeal of Japanese products for consumers in Korea, Taiwan, and beyond, uncovering the key factors that make these products attractive, and identifying opportunities for the expansion of Japanese goods in the Asian market.

• Moderator

  

  Hitomi Iba

  IBA Company Ltd.

  President

  

• 

  Richard Lee

  TNL Mediagene

  CTO

  

• 

  Howard Han

  Coupang

  Director, Coupang Ads