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ad:tech tokyo 2024.
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MC-8 The Impact of Community Initiatives: From Setup to Operation, Inside and Outside the Company
The final session of ad:tech 2024, which delves into the essence of community marketing, a new theme in marketing! Based on the success stories of Suntory and AWS, we will learn innovative methods that go beyond the boundaries of B2B/B2C. While unraveling the essence and practice of this new approach, which is different from traditional influencer marketing, frontline practitioners will thoroughly discuss the challenges of each process, from how to find the ignition point of the community, to sustainable growth strategies and effective monetization. In addition, we will boldly predict the secret to setting ROI that will convince management, and the future possibilities that next-generation technology will bring. Community marketing, which is woven together with people, technology, and platforms, will paint a future picture that will be an important pillar of next-generation marketing. From flow type of marketing to stock type of new one. Don't miss the last 50 minutes of adtech 2024, which will overturn your view of marketing!
