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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

Thu, 17th Oct 2024

15:40-16:30

Room7

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/17)

MC-3 The Penetration and Influence of Connected TV

As the popularity of Internet-capable televisions has increased since the Corona disaster
The number of users is increasing every year, and the use of online video and on-demand services through TV devices is spreading.

How are companies now using Connected TV as more than just a supplemental terrestrial media?
We will discuss the real issues and concerns that arise because the market is still in the process of growth and has not yet reached maturity.
Discussions will be held from the respective perspectives of advertisers, media, and technology companies.