表示崩れを起こしている方は、ブラウザの拡張機能の「広告ブロックのプラグイン」が原因の可能性がございます。
お手数おかけしますが、「広告ブロックのプラグイン」をOFFにしていただき、読み込みをお試しください。

ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Fri, 18th Oct 2024

10:00-10:40

Grand Ball Room

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/17)
  • One Day PASS (10/18)
  • Visitor PASS

SpecialSession #1 Fake Ads and Ad Frauds: Understanding the Difference and Building Credibility and Transparency in the Advertising Industry

In this session, we will discuss the issues of “fake ads” and “ad frauds” that affect the entire advertising industry. While fake ads deceive consumers by using false identities of celebrities and other deceptive tactics, ad fraud exploits advertising systems to generate illegitimate revenue, such as through click fraud, causing financial losses to advertisers. Although these two practices are distinct, they are often confused.
This session will define the root causes of both problems and explore ways to foster transparency, credibility, and reliability across the industry. We aim to create a sustainable advertising ecosystem in collaboration with JAA (Japan Advertisers Association) and JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify) to ensure the industry's healthy growth.