PROGRAM

SpecialSession #1 Fake Ads and Ad Frauds: Understanding the Difference and Building Credibility and Transparency in the Advertising Industry

In this session, we will discuss the issues of “fake ads” and “ad frauds” that affect the entire advertising industry. While fake ads deceive consumers by using false identities of celebrities and other deceptive tactics, ad fraud exploits advertising systems to generate illegitimate revenue, such as through click fraud, causing financial losses to advertisers. Although these two practices are distinct, they are often confused.
This session will define the root causes of both problems and explore ways to foster transparency, credibility, and reliability across the industry. We aim to create a sustainable advertising ecosystem in collaboration with JAA (Japan Advertisers Association) and JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify) to ensure the industry's healthy growth.

• Moderator

  

  Yuki Yamaguchi

  Panasonic Connect Co., Ltd.

  Senior Vice President CMO Diversity, Equity & Inclusion Officer Corporate Culture Transformation Officer

  

• 

  Kuniyuki Makie

  Nikkei Inc.

  Managing Executive Officer

  

• 

  Makoto Koide

  Japan Joint Industry Committee For Digiatal Advertising Quality＆Qualify(JICDAQ） Executive Director

  Japan Advertisers Association(JAA) Visiting Researcher

  

• 

  Ryoji Mori

  Eichi Law Offices, LPC.

  Attorney at Law