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- Kent Imataki New
- Boku to Watashi and. Inc
- CEO
Kent Imataki is President and Chief Executive Officer of Boku to Watashi and. Inc.
He specializes in planning and digital marketing to the SNS native generation (Generation Z).
Mr. Imataki advocates “Emo marketing,” which uses happy empathy as a hook to lead to purchasing behavior, and works with various companies and governments to develop promotions.
His publications include “Emo Shohi” and “Generation Z Marketing Mirudake Note “.