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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Kent Imataki Boku to Watashi and. Inc
Kent Imataki New
Boku to Watashi and. Inc
CEO

Kent Imataki is President and Chief Executive Officer of Boku to Watashi and. Inc.
He specializes in planning and digital marketing to the SNS native generation (Generation Z).
Mr. Imataki advocates “Emo marketing,” which uses happy empathy as a hook to lead to purchasing behavior, and works with various companies and governments to develop promotions.
His publications include “Emo Shohi” and “Generation Z Marketing Mirudake Note “.

Session

10/17

[MC-4] Generation Z Speaks: 'Why Are Strategies Aimed at Generation Z Often Off Target?'