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![Michiko Kitahara](../../lib/img/speaker/spk_image_00131.webp)
![Shiseido Japan Co., Ltd.](../../lib/img/speaker/spk_logo_00131.webp)
- Michiko Kitahara New
- Shiseido Japan Co., Ltd.
- New Value Creation Marketing Division Vice President
After working as a brand manager at LION, worked at Shiseido as a brand manager for TSUBAKI, ELIXIR, MAQuillAGE, etc., VP of Makeup Division, Deputy CMO, and General Manager of Marketing Division.
My strength lies in branding that creates value from zero to one, and I have always led strategies and executions that lead to the realization of brand purpose and strengthening of brand position.