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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Michiko Kitahara Shiseido Japan Co., Ltd.
Michiko Kitahara New
Shiseido Japan Co., Ltd.
New Value Creation Marketing Division Vice President

After working as a brand manager at LION, worked at Shiseido as a brand manager for TSUBAKI, ELIXIR, MAQuillAGE, etc., VP of Makeup Division, Deputy CMO, and General Manager of Marketing Division.
My strength lies in branding that creates value from zero to one, and I have always led strategies and executions that lead to the realization of brand purpose and strengthening of brand position.

Session

10/17

[OpeningSession-1] What Top Marketers Are Focusing on Now

10/17

[JI-1] Japan from a Global Perspective: What is Japanese Style Branding?