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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

Thu, 17th Oct 2024

15:40-16:30

Room3+4

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/17)

BA-3 The Mission and Structure of Marketing Organizations

What is the core mission of a company's marketing department, and how should it be structured to achieve that mission? This session features seasoned experts who have successfully led marketing teams across various industries, sharing their insights on these essential questions.

The discussion will also explore the future of marketing departments, offering aspiring leaders practical guidance on shaping their vision and building high-performing teams. Attendees can expect valuable takeaways for leading the next generation of marketing professionals.