PROGRAM

BA-3 The Mission and Structure of Marketing Organizations

What is the core mission of a company's marketing department, and how should it be structured to achieve that mission? This session features seasoned experts who have successfully led marketing teams across various industries, sharing their insights on these essential questions.

The discussion will also explore the future of marketing departments, offering aspiring leaders practical guidance on shaping their vision and building high-performing teams. Attendees can expect valuable takeaways for leading the next generation of marketing professionals.

• Moderator

  

  Daisuke Otobe

  Coup Marketing Company Inc.

  CEO

  

• 

  Hanae Kawai

  Mars Japan Limited

  CMO

  

• 

  Taro Sekimoto

  FWD Life Insurance Co., Ltd.

  Corporate Officer, Chief Marketing Officer