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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

Masaki Tabe Representative Director and CEO, of Novasell.
Masaki Tabe
Representative Director and CEO, of Novasell.
Senior Vice President and CMO of Raksul.

Born in 1980. After graduating from Chuo University, joined Marui Group, mainly engaged in public relations and advertising activities. In 2007, he joined Take and Give Needs, where he was in charge of sales planning, business strategy, and marketing. In August 2002, he joined Raksul, where he served as head of the Business Strategy Office and then as head of the Marketing Department. In October 2004, he was appointed to his current position, and in 2006, he launched Novasell, Ltd., as President and Representative Director. This new business incorporates the marketing know-how that has driven Raksul's growth to date at a cost of approximately 5 billion yen. Novasell has achieved rapid growth since its launch.

Session

10/18

[Keynote-6] False Marketing Tendencies

10/17

[BM-3] Branding in the Digital Age: Challenges and Opportunities