PROGRAM

BM-8 How to Incorporate Voice of the Customer into Products and Services Amidst Information Overload

Is the key "delusion"? Top marketers and data scientists from Asahi, Kao, Marubeni, and X (formerly Twitter) come together to discuss how to capture the essence of customers that cannot be reached by “data” alone and how to continue to create hits, not only with theory but also with real experiences and failure stories.

• Moderator

  

  Nanae Yamagishi

  X (Twitter Japan K.K.)

  Next / Senior Brand Strategist

  

• 

  Kenji Ehara

  Marubeni Arch-LOG Co., Ltd.

  Director of Product Marketing Dept., CMO

  

• 

  Takeshi Furusawa

  ASAHI SOFT DRINKS CO,LTD

  Marketing Headquarters Marketing Planning Department General Manager

  

• 

  Satomi Inaba

  Kao Corporation

  Data Analytics - Data Management - DX Strategy Design - DX Strategy Director