Diamond Sponsor
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：ad:tech appearance count
- Takaaki Hasegawa 3
- FANCL CORPORATION
- Information Technology Division,Information Systems Department Manager
I am responsible for managing our company’s EC site operation, system development, and tool implementation. I lead the launch of smartphone apps and marketing automation, as well as the official store opening on external EC malls. I am driving the OMO project, which aims to maximize customer experience value. Since October 2023, I have been promoting company-wide digital transformation (DX).
- Session
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10/18
[RC-2] Exploring the Optimal Balance Between In-House E-commerce and Platforms