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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Erika Takizaki HAKUHODO Inc.
Erika Takizaki New
HAKUHODO Inc.
R&D Director, Research Design Headquarters

Joined Hakuhodo in 2015.Currently researching sei-katsu-sha awareness and behavior unique to digital spaces such as SNS and the Metaverse, with the keyword “digital sei-katsu-sha insight”. Values the perspective of “user-lead research”, based on personal digital life experiences and interactions.
Member of the ”Next Gens Lab" and "The Institute of Media Environment".

Session

10/17

[MC-4] Generation Z Speaks: 'Why Are Strategies Aimed at Generation Z Often Off Target?'