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Keynote #2 Marketing Now
Create new customers and turn them into fans. Maximise marketing ROI.
To achieve this, we go beyond data, imagine people's insights and create new behaviours.
Collaborate with various companies and people to create breakthroughs.
In this session, we would like to hear practical examples of marketing from McDonald's Holdings Japan, which continues to be at the forefront of marketing, and Fighters Sports & Entertainment, which won the 16th Japan Marketing Award this year.
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Fusako Znaiden
Board Director, McDonald’s Holdings Company (Japan), Ltd.
Board Director, Senior Vice President CMO, McDonald’s Company (Japan) Ltd.
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Hiroko Kunimasa
DENTSU INC.
Managing Director Marketing Division 5
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Taro Ogawa
Fighters Sports & Entertainment Co.,Ltd
General Manager, F Village Development Department
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Noritaka Kobuse
dentsu japan
Future Creative Center / Executive Creative Director
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Ousuke Fukada
DENTSU INC.
Executive Officer, Strategy
