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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 17th Oct 2024

10:45-11:25

Grand Ball Room

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/17)
  • One Day PASS (10/18)
  • Visitor PASS

Keynote #2 Marketing Now

Create new customers and turn them into fans. Maximise marketing ROI.
To achieve this, we go beyond data, imagine people's insights and create new behaviours.
Collaborate with various companies and people to create breakthroughs.

In this session, we would like to hear practical examples of marketing from McDonald's Holdings Japan, which continues to be at the forefront of marketing, and Fighters Sports & Entertainment, which won the 16th Japan Marketing Award this year.