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JI-2 Japan's Globally Competitive IP: Content and Marketing
Japanese content is going global.
The global reputation of Japanese content is growing, with “Godzilla-1.0” winning an Academy Award, “SHOGUN” winning the most Emmy Awards (18), and Japanese-produced animation and drama winning high acclaim.
What is needed to further expand Japanese IP to the rest of the world?
How is content IP becoming more competitive?
What are the strengths of IP that we should focus on, and what perspectives have been lacking so far?
Can Japanese companies strengthen their overseas expansion with IP that is attracting attention overseas?
We will discuss about how to create great content and deliver.
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Moderator
Hayate Usui
KODANSHA Ltd.
IP Business Department Director
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Takashi Muto
DENTSU INC.
General Manager / Senior Marketing Director, Marketing Consulting Department 1, Marketing Division 1
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Masao Nakane
NVIDIA G.K.
Enterprise / Business Development Manager
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Tadamasa Oshio
TSUBURAYA PRODUCTIONS CO., LTD.
Chief Strategy Officer
