PROGRAM

BM-4 From Recovery to Growth: The Future of Inbound Marketing

After the Corona disaster, and with the inbound market also picking up steam thanks to the support of the weak yen, what value, in addition to the good quality of Japanese products and services, should we be proposing and providing to our customers?
This session will discuss with speakers who are practising, based on case studies, how to capture customer insights, product design, and 'designing the experience of Mono in Koto' and its implementation, which is not limited to the quality of the goods.
This session is full of episodes that show what inbound marketing is now and will be in the future.
A must-see for advertisers and partners facing challenges in inbound marketing and global marketing.

• Moderator

  

  Junya Tanaka

  INFOBAHN Inc.

  President and Representative Director

  

• 

  Satoshi Nohara

  KAO corporation

  Brand Manager Hair Care Business

  

• 

  Takeshi Otsuki

  JTB Global Marketing & Travel Inc.

  General Manager, Experience Supply Dept.

  

• 

  Fumiko Kato

  WAmazing Inc.

  CEO