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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Yoichiro Kitamura DENTSU INC.
Yoichiro Kitamura New
DENTSU INC.
Marketing Division 6, CX Consulting Department 1, Manager

Born in 1973. Graduated from the University of Tokyo, and joined Dentsu in 1996. After working in TV advertising, became an advertising planner in 2012. He has been engaged in planning for a wide range of advertisers , while also offering the Kitamura Juku, a small-group planning school for in-house use. He is the author of “Why Textbook Marketing Doesn't Work” (Sendenkaigi).

Session

10/18

[PP-1] Rethinking Investment in Human Capital: Strategies for Reskilling Employees