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ad:tech tokyo 2024.
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- Yoichiro Kitamura New
- DENTSU INC.
- Marketing Division 6, CX Consulting Department 1, Manager
Born in 1973. Graduated from the University of Tokyo, and joined Dentsu in 1996. After working in TV advertising, became an advertising planner in 2012. He has been engaged in planning for a wide range of advertisers , while also offering the Kitamura Juku, a small-group planning school for in-house use. He is the author of “Why Textbook Marketing Doesn't Work” (Sendenkaigi).