PROGRAM

MC-1 The Decline in Quality of Advertising Content: Causes and Solutions

The advent of digital advertising technology has transformed the advertising experience for consumers, while also empowering advertisers to engage with consumers through diverse channels and to gather a wealth of data. Concurrently, advertisers are now equipped with the ability to engage with consumers through an array of channels and to procure a spectrum of data.
In this session, we will examine the underlying factors contributing to the decline in ad quality and the current state of countermeasures from the vantage points of (former) ad agencies, media companies, tech vendors, and advertisers.

• Moderator

  

  Daisuke Tomozawa

  Persol Tempstaff

  CMO

  

• 

  Ryuichi Ayase

  AbemaTV ,Inc.

  Business Development Division / Senior Product Manager

  

• 

  Hideyuki Nagasawa

  BI.Garage, inc.

  adviser

  

• 

  Akira Nakamura

  DoubleVerify Japan K.K.

  Director, Marketing, Japan