PROGRAM

Keynote #1 Commerce Media: Reshaping Digital Advertising

Today's consumer journey is rapidly evolving, with consumers moving physical-to-digital and back with ease and technology enabling consumers to have deeper and more engaging touchpoints throughout the journey. At the same time, digitalization is rapidly expanding, underscoring the need for omnichannel strategies that bridge online and offline engagement. These trends are reshaping how media connects shoppers with product and services to drive commerce. This new Commerce Media ecosystem connects advertising investments directly to in-market consumers for both products and services, going beyond e-commerce to enable all industries. Join us as we discuss how Commerce Media’s precision targeting, powered by data and AI, helps brands and advertisers reach the right users, driving real-world transactions across digital and physical channels.

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  Michael Greene

  CRITEO

  SVP, Product Strategy, Retail Media