SPEAKERS

Daisuke Otobe 9

Coup Marketing Company Inc.

CEO

After 17 years at P&G in Japan and US HQ, led the turnaround/growth of businesses via strengthening marketing organizations of European FMCG companies as well as Japan Shiseido as a VP Marketing and CMO. In 2018, started Coup Marketing Company Inc. to help strengthen Marketing organizations and build Marketing/Brand Strategy for various domestic/global national clients such as appliances, cosmetics, advertising agency, food, alcoholic beverage, inc. NHK and Kansai Electric Power Co., Inc. DBA (Kobe Univ.) Author of "Why Strategy Makes a Difference" about Strategy, "Marketing Professionals' Points of View" about Marketing and Branding and “The Art of Marketing”, which won the Marketing Book Award 2023 by Japan Marketing Academy.

Session

10/16

[Workshop-1] Workshop #1

10/17

[BA-3] The Mission and Structure of Marketing Organizations

10/18

[Keynote-7] Creating New Value and Communication Strategies: Insights from the Marketers of the Year 2024 Winner & Juries