※:ad:tech appearance count
![Daisuke Otobe](../../lib/img/speaker/spk_image_00314.webp)
![Coup Marketing Company Inc.](../../lib/img/speaker/spk_logo_00314.webp)
- Daisuke Otobe 9
- Coup Marketing Company Inc.
- CEO
After 17 years at P&G in Japan and US HQ, led the turnaround/growth of businesses via strengthening marketing organizations of European FMCG companies as well as Japan Shiseido as a VP Marketing and CMO. In 2018, started Coup Marketing Company Inc. to help strengthen Marketing organizations and build Marketing/Brand Strategy for various domestic/global national clients such as appliances, cosmetics, advertising agency, food, alcoholic beverage, inc. NHK and Kansai Electric Power Co., Inc. DBA (Kobe Univ.) Author of "Why Strategy Makes a Difference" about Strategy, "Marketing Professionals' Points of View" about Marketing and Branding and “The Art of Marketing”, which won the Marketing Book Award 2023 by Japan Marketing Academy.
- Session
-
10/16
[Workshop-1] Workshop #1
10/17
[BA-3] Rethinking the Updated 'Definition of Marketing'
10/18
[Keynote-7] Keynote #7