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ad:tech tokyo 2024.
Diamond Sponsor
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：ad:tech appearance count
- Mayu Daigo New
- Nikkei Inc.
- Manager Ad Operations Group Marketing Solutions Unit, Media Business
Started career at Nikkei Inc. in printed edition advertising sales, worked on major campaigns in automobile, financial, airlines and entertainment industries. At the launch of Nikkei Online Edition, worked as advertiser - leading internal and external marketing, resulting in an increase of paid online subscribers. Currently, in charge of ad operations at Nikkei Online Edition, making full use of ad-server, DMP and CRM tools to bring advertisers’ Data-Driven marketing into practice.