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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

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Yoko Torihashi e’quipe, LTD. (Kao Group)
Yoko Torihashi 3
e’quipe, LTD. (Kao Group)
General Manager of D2C & System Department

After working as an IT & marketing consultant since 2004, I have been promoting digital marketing and CRM for cosmetic brands at L'Oréal Japan while also serving as the leader of new CXM projects within the division. Since 2020, I have been with Equipe, a cosmetics co under Kao Group, where I have been establishing D2C department, promoting customer-first, OMO, D2C across brands.

Session

10/18

[DT-6] Restructuring CRM with Technology: Fulfilling Customer Needs and Expectations