Diamond Sponsor
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：ad:tech appearance count
- Yoko Torihashi 3
- e’quipe, LTD.
- General Manager of D2C & System Department
After working as an IT & marketing consultant since 2004, I have been promoting digital marketing and CRM for cosmetic brands at L'Oréal Japan while also serving as the leader of new CXM projects within the division. Since 2020, I have been with Equipe, a cosmetics co under Kao Group, where I have been establishing D2C department, promoting customer-first, OMO, D2C across brands.
- Session
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10/18
[DT-6] Restructuring CRM with Technology: Fulfilling Customer Needs and Expectations