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ad:tech tokyo

16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Thank you for attending
ad:tech tokyo 2024.

The archives will be available
from Oct. 23rd 10:00 JST -
Nov. 4th 23:59 JST.
Click here for how to watch

Hikaru Ray Adachi FamilyMart Co.
Hikaru Ray Adachi
FamilyMart Co.
Executive Director, Chief Marketing Officer, Chief Creative Officer

Hikaru Ray Adachi joined FamilyMart since October 2020, after serving as President /Chairman of Schwarzkopf & Henkel Japan, Senior Executive Officer and CMO of McDonald's Japan, and Senior Director of Niantic. He also serves as an outside director of I-ne and Novasell, and a marketing advisor for SmartNews and CO-OP Sapporo. He is the author of a book entitled ''Explosive Work Style/Techniques for Overwhelming Business Results'' and a co-author of ''Basic Marketing Principles: Learned from World-Class Companies'' and ''40 Most Important Points of Marketing Strategy after COVID-19'.
He runs the online salon "Muso-Juku".

Session

10/18

[Keynote-6] False Marketing Tendencies