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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Takeshi Furusawa ASAHI SOFT DRINKS CO,LTD
Takeshi Furusawa New
ASAHI SOFT DRINKS CO,LTD
Marketing Headquarters Marketing Planning Department General Manager

Joined Asahi Breweries, Ltd. in 1996. After working in the sales department for 9 years, he was assigned to the marketing department in 2005. After working in beer product development and as a brand manager, in 2019 he became the general manager of the Beer Marketing Department and was in charge of Asahi Super Dry Draft Jockey Can, Asahi Draft Beer , and Asahi Super Dry Fully Renewed.

Session

10/18

[BM-8] How to Incorporate Voice of the Customer into Products and Services Amidst Information Overload