PROGRAM

BM-1 The Forefront of AI in Marketing: How to Use AI to Enhance Marketers' Capabilities

This session will focus on the current state and limitations of AI technology, as well as its practical applications across various industries. We will explain how to incorporate AI into daily operations to enhance efficiency and creativity, using specific steps and examples. For marketers who understand the importance of AI but are unsure where to start, we will provide clear next steps to address this challenge. Let’s take the first step together in shaping the future of marketing through this session.

• Moderator

  

  Riku Yamada

  AbemaTV, Inc. Head of Business Development Department

  CyberAgent, Inc. Managing Executive Officer

  

• 

  Soma Tanaka

  en Japan Inc.

  Executive Officer, Chief of Marketing Division

  

• 

  Kota Ito

  Almondo Co., Ltd.

  CEO

  

• 

  Gomi Hayakawa

  Mercari, Inc.

  AI Implementation Officer