PROGRAM

BM-5 Well-being and Sustainability in Marketing

We are living in an era where the speed of change is rapid, and unforeseen environmental shifts can suddenly occur. As awareness of social and environmental issues grows, can our "sustainable marketing activities" truly contribute to the well-being of consumers?

In a world where people are exposed to media filled with gloomy news and companies' marketing communications, and where they may feel mentally exhausted, how can we create a world that, while facing the facts, still finds rays of hope, fosters behavior change, and maintains a state of well-being? How can media, companies, and consumers co-create and collaborate to achieve this?

In this session, aligned with the theme of AdTech Tokyo 2024, "Challenging Uncertainty & Complexity," we will present perspectives that marketers should hold in the coming era, along with practical tips for businesses starting tomorrow, through conversations with speakers active in various fields such as media, marketing, new business, activation planning, and sustainability.

• Moderator

  

  Keiko Mori

  FICC inc.

  CEO

  

• 

  Yasuhiro Morishita

  Heineken Japan K.K.

  Marketing dep. Brand Manager

  

• 

  Misaki Nagaya

  CNN International Commercial

  Sales Director, Japan

  

• 

  Hiroki Fujimoto

  SUMITOMO LIFE INSURANCE COMPANY

  Managing Executive Officer

  

• 

  Yuriko Oshimoto

  Hakuhodo Product’s inc.

  Sustainability Promotion Team ,Public Relations Department Team Leader