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22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Diamond Sponsor

DENTSU

Official ConferenceMore details coming soon
Exhibition Stage

DAY110/23[Thu.]
DAY210/24[Fri.]

Keynote
Official Conference

　　　　　　　

	English translation is available for all keynotes and official panel sessions. : Sessions conducted in English. Accessible Pass Full Conference PASS One Day PASS (10/23) One Day PASS (10/24) Visitor PASS
09:00 - 09:40	Opening Session #1 What Top Marketers Are Focusing on Now
09:45 - 10:00	Opening Remarks #1 Opening Remarks
10:00 - 10:40	Keynote #1 Principles for a New Era of Brand and Marketing Marketing is undergoing a fundamental reset. As AI reshapes how we create, pe... Natasha Jakubowski Anomaly Global Partner, Chief Innovation Officer
10:50 - 11:30	Keynote #2 Marketing Now Some companies are achieving success by applying marketing concepts such as “... Shu Imanishi The Coca-Cola Company IMX(Integrated Marketing Experience) Lead / Japan & S.Korea OU-Marketing Kazuhisa Horikiri FUJIFILM Holdings Corporation Corporate Vice President Design Strategy Office General Manager FUJIFILM Corporation Corporate Vice President Design Center General Manager Hirotaka Komiya DENTSU INC. General Manager Future Business Department Business Producers Division 7 Noritaka Kobuse dentsu Japan Growth Officer Executive Creative Director Future Creative Center Ousuke Fukada DENTSU INC. Managing Executive Officer (Marketing)
11:40 - 12:20	Keynote #3 Agentic Commerce is Coming. Are You Ready? A major shift is underway in commerce and advertising with AI-assisted commer... Diarmuid Gill Criteo Chief Technology Officer (CTO)
12:30 - 13:10	Keynote #4 Shaping the Future of Marketing: Insights from the Marketers of the Year 2025 Winner & Juries Now in its 8th year, the Marketers of the Year award by Nikkei xTREND honors ... Akie Iriyama Waseda Business School (Graduate School of Business and Finance) professor Daisuke Otobe Coup Marketing Company Inc. CEO Koji Kage Office Kage Koji Corporation Creative Director/Marketer Tomonobu Tominaga Preferred Networks, inc. SVP, Chief Marketing Officer Michiko Kitahara MICHI inc. CEO Yuko Furuichi Comexposium Japan President and CEO
	Accessible Pass Full Conference PASS One Day PASS (10/23)
	Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments	Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers	Considering Business Opportunities and the Expansion of the Customer Experience Value through Proper Use of Data and Technology	How should companies and brands engage with society? These sessions delve into the marketer’s role and perspective through concrete discussions on topics such as the SDGs, regional revitalization, and intergenerational issues.	Focusing on the Japanese Market, Consumer Insights, Corporate Marketing, and Branding, as well as Discussing Internationally Notable Topics
13:30 - 14:20	BM-1 Turning Empathy-Based Branding into Measurable Value Moderator Motohiko Tokuriki note, Inc note producer / Blogger Takaya Matsuda HERALBONY Co., Ltd. Co-CEO Tatsuya Okamoto AJINOMOTO CO.,INC Executive Officer&Vice President Deputy General Manager Food Products Division&General Manager Marketing Design center Misa Ueda Dentsu Inc. Marketing Division 1	MC-1 Trust in Advertising and Media: Can It Be Rebuilt? Moderator Shinjiro Ninagawa TV TOKYO Holdings Corporation Executive Officer Akira Nakamura DoubleVerify Japan K.K. Marketing Director, Japan and North Asia Makoto Koide Japan Joint Industry Committee For Digiatal Advertising Quality＆Qualify(JICDAQ） Executive Director Japan Advertisers Association(JAA) Visiting Researcher Mitsuru Gosha KDDI CORPORATION Media Planning Section / Group Leader	DT-1 Avoiding “Analysis Fatigue”: Smarter Ways to Work with Data Moderator Akitaka Ishida DENTSU INC. Senior Consulting Director and HRM Co-Director, Data Marketing Division Ryosuke Kogure SHISEIDO JAPAN Aging care Marketing Dept. Brand Manager Keiko Shimoji NTT DOCOMO,INC. Consumer Services Company, Content Services Department, and Marketing Promotion Department, Chief Satomi Inaba Kao Corporation Manager, Data Analytics, Data Intelligence, Digital Strategy	ES-1 Rethinking Corporate Responsibility: Beyond SDGs and DE&I Checklists Moderator Keiko Mori FICC inc. CEO Izumi Yokoyama HAKUHODO PRODUCT'S INC. Senior Experience Planner, Executive Manager, Experience Planning Department, Event Space Promotion Division Mayu Daigo Nikkei Inc. Manager Ad Operations Group Marketing Solutions Unit, Media Business Manami Kawazu YO-HO Brewing Brand Promotion Unit Director	JI-1 Creating Culturally Sensitive Ads: Avoiding Pitfalls in Global Communication Moderator Melynie Yoneda Crimtan Japan KK Senior Sales Manager Miho Sugimoto Domino's Pizza Japan, Inc. Executive Vice President / Chief Marketing Officer Misaki Nagaya CNN International Commercial Sales Director, Japan
14:35 - 15:25	BM-2 Reviving Mature Brands: Keys to Successful Rebranding Moderator Koji Kage Office Kage Koji Corporation Creative Director/Marketer Hiroyo Yamanishi Morinaga Milk Industry Co.,Ltd. Marketing Communicarion / Manager Yumiko Sekine Meiji Company, Ltd. Yogurt G, Fermentation Marketing Department, Global Dairy Business Division MIKAKO KAWAGUCHI Earth Corporation Senior Executive Officer Director General, New Value Creation Headquaters and General Manager, Communication Design Dept.	MC-2 How Short-Form Content Is Reshaping Brand Communication Moderator Masaki Nishida SOLANA.LLC CEO Yohei Kohakura KDDI Corporation Personal Business Division DX design Department Group Leader Carlos Qiu Bytedance K.K Executive Officer \| General Manager of TikTok Shop Japan Saki Yogoro ONE MEDIA Inc. Chief Operating Officer	DT-2 Who Owns the Data? A Deep Dive into Data Portability Moderator Yuichi Arizono Microsoft Advertising Regional Vice President Japan Hiroshi Maruyama dentsu, Inc. General Manager Kohei Yoshida Office of Digital Administrative and Fiscal Reforms Cabinet Secretariat,JAPAN Deputy Director-General	ES-2 How Marketers Can Help Solve Local Issues Moderator Syuichi Namai Ibaraki Prefectural Shimotsuma First High School and Junior High School school principal MAKOTO KAWAZU SUMITOMO MITSUI FINANCIAL GROUP Digital Strategy Dept.　Senior Vice President Hayate Usui KODANSHA LTD. IP Business Department Director Daisuke Shimmei TOKYU LAND CORPORATION Senior Manager / Brand Promotion Office	JI-2 Resonating Abroad: Global Brand Strategies from Japanese Companies Moderator Hiroaki Minami Kodansha Editor in Chief Takeshi Kato Yamaha Corporation Corporate Branding Division , Leader Hitomi Oshitani Ministry of Foreign Affairs International Cooperation Bureau, Development Policy Division, Assistant Director
15:40 - 16:30	BM-3 Emotional Loyalty in the Next Generation: Designing to Inspire Repeat Use and Advocacy Moderator Yuichi Ishizumi Rakuten Group, Inc. Executive Officer Katsuhiko Iwao Kao Corporation CX Innovation Director Kei Ogata Bace Co., Ltd. Chief Operating Officer Tetsushi Nakajima Hoken No Madoguchi Group Inc Marketing Dept/ General Manager	MC-3 Rethinking Immersive Media: From Viewing to Experiencing Moderator Koichi SHIMABUKURO Daimaru Matsuzakaya Department Stores Co.Ltd. Digital Transformation Strategy Office Shohei Komatsu The University of Tokyo Division for Strategic Communications Advisor hiroyuki hiki LY Corporation Entertainment Business Department Marketing UX Specialist	DT-3 Redesigning KPIs: Focusing on What Really Matters Moderator Tadasuke Shiomi Recruit Co., Ltd. Corporate Executive Officer Akiko Takeda LY Corp. Brand Communication Department General Manager Tatsuaki Kurata DENTSU INC Data Marketing Division Growth Consulting Department 2 Shuichiro Tanida dip Corporation Marketing Headquarters Platform Marketing Division baitoru DivisionDepartment Head	ES-3 From Words to Action: Making Purpose Truly Operational Moderator Yasuhito Tanaka CEO, Grid Co. CMO, Yoshinoya Corporation Member of Brand Strategy Committee, Japan Sports Association Start-up support Ken Matsuda The Breakthrough Company GO Creative Director Takayoshi SOTANI Mizuho Financial Group GM, Corporate Culture Office / Corporate Brand Director	JI-3 Inbound 2025: What Comes After the “Shopping Spree” Era?
16:45 - 17:35	BM-4 Can Over-Optimized Ads Still Move People? Moderator Kazuto Hakata CyberAgent, Inc. General Manager, Creative New Business Division Kent Imataki Boku to Watashi and. Inc Chief Executive Officer Nanae Yamagishi X Corp. Japan K.K. Next / Senior Brand Strategist	MC-4 Media Planning 2026: Adapting to a Rapidly Evolving Landscape Moderator Kenta Noyashiki AJA.Inc CEO Ryo Wagatsuma ASAHI BREWERIES, LTD. Communication Design Department／Deputy manager Hiroaki Takei Nippon Television Holdings, Inc. Ad Optimization, Sales Strategy, Sales	DT-4 UGC Insights: Unlocking and Leveraging Consumer Voices Moderator Yuko Maruyama Meta Platforms, Inc. Industry Manager, CPG & D2C Masashi Miyamae DENTSU INC. Data Marketing Division Growth Consulting Department1 General Manager RYU OHMACHI ISEHAN CO.,Ltd Communication Headquarters Executive Officer and General Manager Yuri Egami X Corp. Japan K.K. Head of Brand Strategy, Next Japan	ES-4 Beyond “Healthy”: Senior Well-Being and the Role of Brands Being recognized as the “world’s longest-lived nation” sounds impressive, but... Moderator Koji Ishii PERSOL CAREER CO., LTD. Corporate Strategy Division General Manager Hideaki Kikuchi Ministry of Health, Labour and Walfare Japan Pension Bureau, Communication Planning Office Eriko Kitao Pinpinkirari, Inc. Founder & CEO Kayo Ootaka Hakuhodo Inc. Institute of 100-Year Seikatsu-sha Life　Leader	JI-4 What EXPO 2025 Taught Us About Japan’s Global Communication Moderator Saori Kiryu Vector Group Executive Vice President Takashi Amano DAIKIN INDUSTRIES, LTD., Publicity Group
	Accessible Pass Full Conference PASS One Day PASS (10/23)
18:00 - 20:00	Networking Party #1 Grand Ball Room Networking Party (17:30 Door Open)

DAY110/23[Thu.]
DAY210/24[Fri.]

Keynote
Official Conference

　　　　　　

	English translation is available for all keynotes and official panel sessions. : Sessions conducted in English. Accessible Pass Full Conference PASS One Day PASS (10/23) One Day PASS (10/24) Visitor PASS
09:30 - 09:50	Opening Remarks #2 The New Blueprint for Marketing As the world grows increasingly unstable and societal challenges become more ... Jennifer Willey Wet Cement Founder and CEO Yuko Furuichi Comexposium Japan President and CEO
10:00 - 10:40	Keynote #5 Keynote-5 Coming Soon...
10:50 - 11:30	Keynote #6 Keynote-6
11:40 - 12:20	Keynote #7 The Power of Sensory Advertising: Marketing That Enhances Attention, Evokes Emotion, and Drives Results In today’s world overflowing with information, creating experiences that appe... Elisa Kelsall JAPAC at Spotify Head of Advertising Sales Tony Elison Spotify Japan Managing Director
12:30 - 13:10	Keynote #8 Keynote-8
	Accessible Pass Full Conference PASS One Day PASS (10/24)
	Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments	Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers	AI is no longer just a tool for improving efficiency—it’s beginning to impact creativity and organizational design. This category explores the future of marketing where humans and AI collaborate, examining practical applications and approaches from multiple perspectives.	Seeking New Business Opportunities Arising from the Evolution and Expansion of Customer Buying Behavior	Considering How to Build a Marketing Organization that Strengthens the Brand
13:30 - 14:20	BM-5 The New Consumer 2025: Rethinking Customer Understanding Moderator Etsuko Kazaguchi JTB Corp. Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer Hideki Ishibashi NTT DOCOMO, INC. Senior Vice President Head of Marketing Solution Consumer Service Company Hiroaki Haji Akachan Honpo Co.,Ltd. Chief Marketing Officer & Director	MC-5 Sports as Media: Its Value and Potential for Brands Moderator Riku Yamada AbemaTV, Inc. Head of Business Development Department CyberAgent, Inc. Managing Executive Officer Miho Kinoshita JTB Corp. Group Leader, Group Headquarters　Branding, Marketing and Communications Team Takehito Nohara Rakuten Vissel KOBE Department Manager	AI-1 The Irreplaceable Power of Asking the Right Questions in the Age of AI Moderator Daisuke Otobe Coup Marketing Company Inc. CEO Kazuhiro Obara Catalyst Michiaki Matsushima CONDÉ NAST JAPAN WIRED JAPAN, Head of Editorial Content Kota Yamanishi DENTSU INC. Marketing Consulting Department 2, Marketing Division 7 & AI Master, Integrated Marketing Planner	RC-1 Can Direct-to-Consumer EC Models Survive? As customer touchpoints diversify, what value should your company's e-commerc... Moderator Yudai Kawai DENTSU INC. e-Comm Business Consulting Department, Marketing Division 5／Chief Commerce Marketing Director Takaaki Hasegawa FANCL CORPORATION Information Technology Division,Information Systems Department Manager Yoko Torihashi e’quipe, LTD. (Kao Group) General Manager of DX Department Kenji Yoshikawa ZENB JAPAN Co., Ltd. Marketing & Direct Group Manager	PP-1 Rethinking “Work” in the Age of Recruitment Marketing Moderator Tomonobu Tominaga Preferred Networks, inc. SVP, Chief Marketing Officer Shun Iwanabe DENTSU INC. Marketing Division 5　Marketing Consultant Megumi Tsuneyama Panasonic Connect Co.,Ltd. Design & Marketing Headquarters Communication Department
14:35 - 15:25	BM-6 Rethinking Ad Spend: From Cost to Investment Moderator Takahiro Iizuka Hakuhodo Inc. Senior Executive and General Manager, AaaS Business Strategy Division Soma Tanaka BuySell Technologies Co., Ltd. Executive Officer, Head of Marketing Headquarters Masaki Tabe NOVASELL INC. Representative Director & President	MC-6 Connecting Directly in BtoBtoC Models Moderator Yuki Ono LY Corporation Corporate Officer Senior General Manager Business Design Group Marketing Solution Company	AI-2 Hyper-Personalization through AI Agents: The Future of 1:1 Brand Experiences Moderator Daisuke Tomozawa PERSOL TEMPSTAFF CO., LTD. CMO Hiroko Tachinami Microsoft Japan Co., Ltd. Account Director, Microsoft Advertising Rieko Uesaki Dotdigital Head of Japan Mimori Iinuma HAKUHODO Inc. Marketing Planning Director,CX & Service Planning Department,CX Creative Division	RC-2 The Future of Retail Media — How Four Retail Leaders Envision Its Evolution Moderator Hitomi Iba IBA Company Ltd. President FUYUKI KOKURYU Data One Corp. President CEO Kaori Tanaka AEON Retail Co., Ltd. Digital Marketing Dep General Manager Mami Kobayashi Pan Pacific International Holdings pHmedia Co., Ltd Director Katsuki Sugiura SEVEN-ELEVEN JAPAN CO.,LTD. MARKETING DEPARTMENT　 DIGITAL SERVICE DIVISION , RETAIL MEDIA PROMOTION DIVISION　GENERAL MANAGER	PP-2 Will Marketing Still Be an Attractive Job in 10 Years? KATSUAKI NAGUMO TORIDOLL Holding Corporation Executive Officer Chief Marketing Officer ＆ Marugame Udon Inc. Executive Director Head of Marketing Division Katsura Ito Commissioner, National Personnel Authority (NPA) Former: General Manager, Chief Learning Officer Enterprise Skilling, Microsoft Japan Co., Ltd.
15:40 - 16:30	BM-7 Marketing from 2000 to 2025: What’s Changed, What’s Next Moderator Omi Suzuki Meta Director, Head of Vertical Industry Michiko Kitahara MICHI inc. CEO Yoshitake Katayama DAIKIN INDUSTRIES,LTD. Publicity Group Manager	MC-7 Beyond Social Media: Building Strong Brand Communities Moderator Hideki Ojima Association for Promotion of Community Marketing Representative Director yuri nakatani Mimi Beauty Co., Ltd. Director Chihiro Tokai Japan Performing Arts Foundation Director Sawako Jono Hands INC Customer Marketing Department　Department Manager	AI-3 Beyond Efficiency: How AI Can Drive True Value Creation Moderator Yuki Yamaguchi Panasonic Connect Co., Ltd. Senior Vice President CMO Diversity, Equity & Inclusion Officer Corporate Culture Transformation Officer Masayoshi Okuda Recruit Co., Ltd. Director, Automotive Marketing Department, Marketing Division TOMOHARU SENDA DENTSU INC. Marketing Division 1 Kenji Takeyama TSI Inc E-commerce Headquarters CRM・Marketing Dept. Data Management Section Manager	RC-3 From Conversion to Reconnection: Rethinking UX for Repeat Purchase Moderator Kosuke Takeshita DENTSU INC. e-Comm Business Consulting Department Naohiro Horikawa Rakuten Group, Inc Account Innovation Office General Manager Manabu Kamikubo L’Oreal Japan CDO Division Chief Digital Officer Atsushi Taya AGC Inc. D&I Promotion Department Marketing DX Unit Leader	PP-3 Talent Development Is an Investment: Human Capital in Marketing Moderator Hirokazu Kai Unified Service, Inc. Marketing Yuya Suzuki Tokyo Gas Co., Ltd. Team Leader, WindMill Academy, Marketing Development Office, Living Strategy Department, Customer & Business Solution Company, Tokyo Gas Co., Ltd. Hiroyuki Takaguchi Seeds　&　Strategies　Inc. CEO Takeshi Nishimura Yamaha Motor Co., LTD. Product Strategy Division, Marketing Section
16:45 - 17:35	BM-8 When IP Becomes a Brand: Marketing in the Age of Character Coexistence Moderator Noriko Suemoto ADK Marketing Solutions Inc. IP Business Planning Department, Marketeing Intelligence Center / Senior Plannning Director Kosuke Okura Sanrio Company, Ltd. Data&Technology Department General Manager Natsumi Akita Mizuho Financial Group, Inc. Senior Managing Corporate Executive, Group Chief Culture Officer, Group Chief Branding Officer TOMOKI MORIGUCHI KODANSHA LTD. Rights Merchandising Department　Director	MC-8 Co-Creating the Future of Advertising: Media × Brands Partnerships Moderator Aiko Suzuki Kao Corporation Legal Department, DX Support Scruminc. Registerd Scrum Master Takushi Izawa baton coroperation Alliance Kazuaki Hashimoto QREATION inc. director. Ikuko Mukai AJINOMOTO CO., INC. Communication Design Department / General Manager	AI-4 Marketing Organizations in the Age of AI: From Talent to Operations Moderator Daisuke Inoue KIYO Learning Co.,Ltd. Executive Officer Futoshi Nakagawa SoftBank Corp. DeputyDirector,Marketing DX Division,Data Solution Division Enterprise Unit Saki Minoda CyberAgent, Inc. Internet Ad Agency　Director KENJI OTAKE AJINOMOTO CO., INC. General Manager Marketing Development Dept.	RC-4 Retail Tech and the Future of Shopping Moderator Hidetoshi Uchiyama unerry Inc. Chief Executive Officer Hiroshi Koyama Mitsubishi Shokuhin Co., Ltd. Managing Executive Officer In charge of Marketing Development Tatsuya Nagamori Shiseido Company, Limited Digital Strategy Dept., Vice President HIROFUMI HAMAGUCHI Dentsu Inc Managing Director Data&Technology Center	PP-4 Making Strategy Stick: Building a Marketing-Driven Organization Moderator MASAYUKI HORI SAKUSEN TOKYO,inc CEO and Representative Director Satoshi Nohara KAO corporation Hair Care Business／Brand Manager Tomoko Uemura Sapporo Breweries Ltd. Marketing Division – Wine & Spirits Brand Marketing Department Kaori Okamura NH Foods Ltd. Marketing&Promotion Office,Marketing Management Department,Processed Foods Business Division
	Accessible Pass Full Conference PASS One Day PASS (10/24)
18:00 - 20:00	Networking Party #2 Billboard Live Tokyo Networking Party (17:30 Door Open)

※Please note that the program is not final. Time and speakers may change.