PROGRAM

JI-2 Leveraging “Japan’s Strengths”: What Does It Take to Win in the Global Market?

As companies accelerate their global expansion, many marketers are grappling with how best to showcase their products and services overseas. Initiatives that earned strong praise in Japan often fail to resonate abroad, leaving teams frustrated and uncertain.

This session dives into the core challenge: how to effectively communicate your company’s appeal to international customers, and how to strategically integrate “Japan’s strengths” into global marketing initiatives.

Beyond sharing success stories and pitfalls in marketing campaigns, our speakers—drawing from diverse experiences in the art world, diplomacy, and business—will offer unique insights into what makes Japan stand out, and how these perspectives can be applied to global engagement.

• Moderator

  

  Hiroaki Minami

  Kodansha

  Editor in Chief

  

• 

  Takeshi Kato

  Yamaha Corporation

  Corporate Branding Division , Leader

  

• 

  Hitomi Oshitani

  Ministry of Foreign Affairs

  International Cooperation Bureau, Development Policy Division, Assistant Director

  

• 

  Akiko Shimizu

  Shiseido Japan

  Vice President, Cle de Peau Beaute Marketing Department