PROGRAM

PP-4 Making Strategy Stick: Building a Marketing-Driven Organization

In recent years, projects involving marketing—and even day-to-day operations—increasingly demand cross-organizational capabilities and coordination skills. However, merely crossing organizational boundaries often yields limited results, as differing perspectives, agendas, and KPIs across teams frequently prevent desired outcomes. “How can we unleash the ‘creativity’ of teams and individuals across organizational boundaries to enhance business outcomes?” In this session, we will discuss how to drive cross-organizational projects and daily operations, focusing on key themes such as leadership and teaming skills for marketers, and the importance of goal creation. We will offer insights into the “boundary-crossing capabilities and creativity” that are essential for leaders and managers today.

• Moderator

  

  MASAYUKI HORI

  SAKUSEN TOKYO,inc

  CEO and Representative Director

  

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  Satoshi Nohara

  KAO corporation

  Hair Care Business／Brand Manager

  

• 

  Tomoko Uemura

  Sapporo Breweries Ltd.

  Marketing Division – Wine & Spirits Brand Marketing Department

  

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  Kaori Okamura

  NH Foods Ltd.

  Marketing&Promotion Office,Marketing Management Department,Processed Foods Business Division