PROGRAM

DT-4 UGC Insights: Unlocking and Leveraging Consumer Voices

In this session, advertisers, agencies, and platforms will share their perspectives on two key questions:
WHY: Why is UGC such a critical focus?
HOW: What strategic initiatives can effectively generate UGC?
The discussion will also highlight how data can be applied and evaluated in areas where UGC is difficult to measure quantitatively, illustrated with real-world case examples.

• Moderator

  

  Yuko Maruyama

  Meta Platforms, Inc.

  Industry Manager, CPG & D2C

  

• 

  Masashi Miyamae

  DENTSU INC.

  Data Marketing Division Growth Consulting Department1 General Manager

  

• 

  RYU OHMACHI

  ISEHAN CO.,Ltd

  Communication Headquarters Executive Officer and General Manager

  

• 

  Yuri Egami

  X Corp. Japan K.K.

  Head of Brand Strategy, Next Japan