PROGRAM

BM-2 Reviving Mature Brands: Keys to Successful Rebranding

Brands cannot survive without evolving with the times. Even long-established names that are deeply familiar to consumers must continuously reexamine and refresh their branding to stay relevant. In this session, we will draw insights from leading heritage companies that continue to succeed with long-selling brands, exploring how they adapt, reinvent, and sustain growth in a changing world.

• Moderator

  

  Koji Kage

  Office Kage Koji Corporation

  Creative Director/Marketer

  

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  Hiroyo Yamanishi

  Morinaga Milk Industry Co.,Ltd.

  Marketing Communicarion / Manager

  

• 

  Yumiko Sekine

  Meiji Company, Ltd.

  Yogurt G, Fermentation Marketing Department, Global Dairy Business Division

  

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  MIKAKO KAWAGUCHI

  Earth Corporation

  Senior Executive Officer Director General, New Value Creation Headquaters and General Manager, Communication Design Dept.