PROGRAM

Keynote #5 Principles for a New Era of Brand and Marketing

Marketing is undergoing a fundamental reset. As AI reshapes how we create, personalize, and capture attention, the traditional brand-building playbook is being rewritten in real time. In this session, Natasha Jakubowski explores the key shifts redefining the landscape, from algorithm-driven discovery to machine-generated content, and introduces a set of principles to help brands navigate change. It’s a call to both embrace innovation and new opportunities, as well as returning to the core fundamentals of great marketing strategy: clarity, relevance, and enduring value.

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  Natasha Jakubowski

  Anomaly

  Global Partner, Chief Innovation Officer